Online Journal of Communication and Media Technologies

A Lesson Before Dying: Embracing Innovations for Community Engagement as a Survival Strategy for Media in Crisis
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2011 - Volume 1 Issue 3, pp. 14-34
  • Published Online: 10 Jul 2011
  • Article Views: 42 | Article Download: 11
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Mwangi SC. A Lesson Before Dying: Embracing Innovations for Community Engagement as a Survival Strategy for Media in Crisis. Online Journal of Communication and Media Technologies. 2011;1(3), 14-34.
APA 6th edition
In-text citation: (Mwangi, 2011)
Reference: Mwangi, S. C. (2011). A Lesson Before Dying: Embracing Innovations for Community Engagement as a Survival Strategy for Media in Crisis. Online Journal of Communication and Media Technologies, 1(3), 14-34.
Chicago
In-text citation: (Mwangi, 2011)
Reference: Mwangi, Sam Chege. "A Lesson Before Dying: Embracing Innovations for Community Engagement as a Survival Strategy for Media in Crisis". Online Journal of Communication and Media Technologies 2011 1 no. 3 (2011): 14-34.
Harvard
In-text citation: (Mwangi, 2011)
Reference: Mwangi, S. C. (2011). A Lesson Before Dying: Embracing Innovations for Community Engagement as a Survival Strategy for Media in Crisis. Online Journal of Communication and Media Technologies, 1(3), pp. 14-34.
MLA
In-text citation: (Mwangi, 2011)
Reference: Mwangi, Sam Chege "A Lesson Before Dying: Embracing Innovations for Community Engagement as a Survival Strategy for Media in Crisis". Online Journal of Communication and Media Technologies, vol. 1, no. 3, 2011, pp. 14-34.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Mwangi SC. A Lesson Before Dying: Embracing Innovations for Community Engagement as a Survival Strategy for Media in Crisis. Online Journal of Communication and Media Technologies. 2011;1(3):14-34.

Abstract

As media organizations confront an uncertain future unleashed by disruptive technologies, they are searching for ways to successfully navigate the changing information landscape. This paper argues that one way out of the present crises is for media to embrace a culture of innovation and use engaging communication technologies that are mutually beneficial to the media and to the communities they serve. The paper maps trends in media innovations and then reports on a unique innovation project that designed a new digital tool to help media re- engage their communities in new ways. The success of the project suggests that innovative tools and services that are specifically geared towards community engagement can provide a lifeline for media in crises as well as transform community news, information distribution and visualization, and impact community conversations, making new media technology a valued ally to media organizations and communities rather than a disruptive threat.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.