Online Journal of Communication and Media Technologies

A Literature Review: Website Design and User Engagement
  • Article Type: Literature Review
  • Online Journal of Communication and Media Technologies, 2016 - Volume 6 Issue 3, pp. 1-14
  • Published Online: 26 Jul 2016
  • Article Views: 63 | Article Download: 177
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Garett R, Chiu J, Zhang L, Young SD. A Literature Review: Website Design and User Engagement. Online Journal of Communication and Media Technologies. 2016;6(3), 1-14.
APA 6th edition
In-text citation: (Garett et al., 2016)
Reference: Garett, R., Chiu, J., Zhang, L., & Young, S. D. (2016). A Literature Review: Website Design and User Engagement. Online Journal of Communication and Media Technologies, 6(3), 1-14.
Chicago
In-text citation: (Garett et al., 2016)
Reference: Garett, Renee, Jason Chiu, Ly Zhang, and Sean D. Young. "A Literature Review: Website Design and User Engagement". Online Journal of Communication and Media Technologies 2016 6 no. 3 (2016): 1-14.
Harvard
In-text citation: (Garett et al., 2016)
Reference: Garett, R., Chiu, J., Zhang, L., and Young, S. D. (2016). A Literature Review: Website Design and User Engagement. Online Journal of Communication and Media Technologies, 6(3), pp. 1-14.
MLA
In-text citation: (Garett et al., 2016)
Reference: Garett, Renee et al. "A Literature Review: Website Design and User Engagement". Online Journal of Communication and Media Technologies, vol. 6, no. 3, 2016, pp. 1-14.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Garett R, Chiu J, Zhang L, Young SD. A Literature Review: Website Design and User Engagement. Online Journal of Communication and Media Technologies. 2016;6(3):1-14.

Abstract

Proper design has become a critical element needed to engage website and mobile application users. However, little research has been conducted to define the specific elements used in effective website and mobile application design. We attempt to review and consolidate research on effective design and to define a short list of elements frequently used in research. The design elements mentioned most frequently in the reviewed literature were navigation, graphical representation, organization, content utility, purpose, simplicity, and readability. We discuss how previous studies define and evaluate these seven elements. This review and the resulting short list of design elements may be used to help designers and researchers to operationalize best practices for facilitating and predicting user engagement.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.