Online Journal of Communication and Media Technologies

A Thematic Content Analysis Concerning the Emotional Message Repertory of the TV Commercials of the Products Directed at the Young Target Audience
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2016 - Volume 6 Issue 2, pp. 1-19
  • Published Online: 26 Apr 2016
  • Article Views: 105 | Article Download: 68
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Bati U, Atici B. A Thematic Content Analysis Concerning the Emotional Message Repertory of the TV Commercials of the Products Directed at the Young Target Audience. Online Journal of Communication and Media Technologies. 2016;6(2), 1-19.
APA 6th edition
In-text citation: (Bati & Atici, 2016)
Reference: Bati, U., & Atici, B. (2016). A Thematic Content Analysis Concerning the Emotional Message Repertory of the TV Commercials of the Products Directed at the Young Target Audience. Online Journal of Communication and Media Technologies, 6(2), 1-19.
Chicago
In-text citation: (Bati and Atici, 2016)
Reference: Bati, Ugur, and Bunyamin Atici. "A Thematic Content Analysis Concerning the Emotional Message Repertory of the TV Commercials of the Products Directed at the Young Target Audience". Online Journal of Communication and Media Technologies 2016 6 no. 2 (2016): 1-19.
Harvard
In-text citation: (Bati and Atici, 2016)
Reference: Bati, U., and Atici, B. (2016). A Thematic Content Analysis Concerning the Emotional Message Repertory of the TV Commercials of the Products Directed at the Young Target Audience. Online Journal of Communication and Media Technologies, 6(2), pp. 1-19.
MLA
In-text citation: (Bati and Atici, 2016)
Reference: Bati, Ugur et al. "A Thematic Content Analysis Concerning the Emotional Message Repertory of the TV Commercials of the Products Directed at the Young Target Audience". Online Journal of Communication and Media Technologies, vol. 6, no. 2, 2016, pp. 1-19.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Bati U, Atici B. A Thematic Content Analysis Concerning the Emotional Message Repertory of the TV Commercials of the Products Directed at the Young Target Audience. Online Journal of Communication and Media Technologies. 2016;6(2):1-19.

Abstract

The purpose of this study is to reveal the emotional message repertory in the television commercials directed at the young target audience. A content analysis is realized in the coverage of the study. The content analysis is used in the study. Total 2482 commercial spots, which are broadcasted in the prime time hours in 4 different national channels are recorded. The number of the commercials addressing to the young target audience between them became 1193. It is seen in the study that the commercials directed at the young target audience realized in 9 different categories. 10 different thematic categories are put forward directed at the young people in these 9 categories. The distribution of the mentioned categories to the channels is performed. In addition to this, most repeated 10 commercials are determined in all of the commercials and young commercials and the message contents of these commercials are examined. It is determined that the maximum messages directed at the young people among all of the commercials are in the food and beverage category with 425 single commercials. When it is looked at the thematic distribution, the messages concerning the difference took part in the first place among all of the commercials with 390 commercials.

References

---

License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.