Online Journal of Communication and Media Technologies

Analysing the Effectiveness of the Personality Symbols/Icons
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2012 - Volume 2 Issue 3, pp. 11-32
  • Published Online: 24 Jul 2012
  • Article Views: 7 | Article Download: 56
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Halim I. Analysing the Effectiveness of the Personality Symbols/Icons. Online Journal of Communication and Media Technologies. 2012;2(3), 11-32.
APA 6th edition
In-text citation: (Halim, 2012)
Reference: Halim, I. (2012). Analysing the Effectiveness of the Personality Symbols/Icons. Online Journal of Communication and Media Technologies, 2(3), 11-32.
Chicago
In-text citation: (Halim, 2012)
Reference: Halim, Ipek. "Analysing the Effectiveness of the Personality Symbols/Icons". Online Journal of Communication and Media Technologies 2012 2 no. 3 (2012): 11-32.
Harvard
In-text citation: (Halim, 2012)
Reference: Halim, I. (2012). Analysing the Effectiveness of the Personality Symbols/Icons. Online Journal of Communication and Media Technologies, 2(3), pp. 11-32.
MLA
In-text citation: (Halim, 2012)
Reference: Halim, Ipek "Analysing the Effectiveness of the Personality Symbols/Icons". Online Journal of Communication and Media Technologies, vol. 2, no. 3, 2012, pp. 11-32.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Halim I. Analysing the Effectiveness of the Personality Symbols/Icons. Online Journal of Communication and Media Technologies. 2012;2(3):11-32.

Abstract

Personality symbol can cover all the identifications of the brand. It can be the face or the soul of the company. Their effect on the brand image is huge. The research focuses on calculating the roles and effectives of the personality symbols. It aims to bring in suggestions for developing a successful personality symbols and lists advantages and disadvantages of different types of personality symbols. It does a detailed copy testing. Apart from conducting focus groups to analyse how the target market interprets the personality symbols it also conducts in depth interviews both with the advertising agencies and the targeted audiences.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.