Online Journal of Communication and Media Technologies

Applying the Leadership Traits Approach to Volunteer-based Community Media
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2018 - Volume 8 Issue 1, pp. 41-59
  • Published Online: 24 Jan 2018
  • Article Views: 66 | Article Download: 19
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Mwangi SC, Bressers B, Smethers S. Applying the Leadership Traits Approach to Volunteer-based Community Media. Online Journal of Communication and Media Technologies. 2018;8(1), 41-59.
APA 6th edition
In-text citation: (Mwangi et al., 2018)
Reference: Mwangi, S. C., Bressers, B., & Smethers, S. (2018). Applying the Leadership Traits Approach to Volunteer-based Community Media. Online Journal of Communication and Media Technologies, 8(1), 41-59.
Chicago
In-text citation: (Mwangi et al., 2018)
Reference: Mwangi, Sam Chege, Bonnie Bressers, and Stephen Smethers. "Applying the Leadership Traits Approach to Volunteer-based Community Media". Online Journal of Communication and Media Technologies 2018 8 no. 1 (2018): 41-59.
Harvard
In-text citation: (Mwangi et al., 2018)
Reference: Mwangi, S. C., Bressers, B., and Smethers, S. (2018). Applying the Leadership Traits Approach to Volunteer-based Community Media. Online Journal of Communication and Media Technologies, 8(1), pp. 41-59.
MLA
In-text citation: (Mwangi et al., 2018)
Reference: Mwangi, Sam Chege et al. "Applying the Leadership Traits Approach to Volunteer-based Community Media". Online Journal of Communication and Media Technologies, vol. 8, no. 1, 2018, pp. 41-59.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Mwangi SC, Bressers B, Smethers S. Applying the Leadership Traits Approach to Volunteer-based Community Media. Online Journal of Communication and Media Technologies. 2018;8(1):41-59.

Abstract

The role that leadership plays in the success or failure of community media organizations is an under-researched area. The concept of leadership in this paper refers to positive influence that moves a group towards its goals and is different from management because it relies on social influence rather than legitimate power to influence people. Focusing on the case studies of two community media organizations in rural Kansas, USA, the paper uses the Kirkpatrick and Locke model of leadership traits to examine the leadership qualities exemplified in these two organizations. The paper found evidence of all the six traits described in the model (drive, leadership motivation, honesty and integrity, self-confidence, cognitive ability and knowledge of business) present in both case studies. The paper also contributes to the further refinement of the model by identifying two other extra traits that ought to be considered in future community media studies.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.