Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign

Caglar Genc 1 *

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Abstract

Turkish government and NGO’s have been broadcasting or publishing some health communication campaigns every year. In these campaigns, the messages generally related to giving up smoking cigarettes, keeping the heart healthy and such an early prognosis of cancers. In Turkey, except in houses for accommodation, smoking was banned in closed areas of all public and private buildings as well as in public transportation vehicles on the 19th of July, 2009. The Ministry of Health named this project as “Smoke-Free Air Zone”.The main aim of this research is to reveal attitudes of female smokers /non-smokers towards SmokeFree Air Zone Ad Campaign. A survey conducted to reach this aim. Attitudes towards a print ad, which contains anti-smoking claims analyzed among the women who smoke and nonsmoke.Sample of the research consist of the female students who are attending Anadolu University, Faculty of Communication Sciences, Department of Advertising and Public Relations.

Keywords

Health communication campaign Health belief model Theory of reasoned action Social learning theory Diffusion of innovation Social marketing

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

Online Journal of Communication and Media Technologies, Volume 6, Issue 2, pp. 20-37

Published Online: 26 Apr 2016

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Article Downloads: 109

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