Online Journal of Communication and Media Technologies

Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2016 - Volume 6 Issue 2, pp. 20-37
  • Published Online: 26 Apr 2016
  • Article Views: 53 | Article Download: 29
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Genc C. Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign. Online Journal of Communication and Media Technologies. 2016;6(2), 20-37.
APA 6th edition
In-text citation: (Genc, 2016)
Reference: Genc, C. (2016). Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign. Online Journal of Communication and Media Technologies, 6(2), 20-37.
Chicago
In-text citation: (Genc, 2016)
Reference: Genc, Caglar. "Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign". Online Journal of Communication and Media Technologies 2016 6 no. 2 (2016): 20-37.
Harvard
In-text citation: (Genc, 2016)
Reference: Genc, C. (2016). Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign. Online Journal of Communication and Media Technologies, 6(2), pp. 20-37.
MLA
In-text citation: (Genc, 2016)
Reference: Genc, Caglar "Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign". Online Journal of Communication and Media Technologies, vol. 6, no. 2, 2016, pp. 20-37.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Genc C. Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign. Online Journal of Communication and Media Technologies. 2016;6(2):20-37.

Abstract

Turkish government and NGO’s have been broadcasting or publishing some health communication campaigns every year. In these campaigns, the messages generally related to giving up smoking cigarettes, keeping the heart healthy and such an early prognosis of cancers. In Turkey, except in houses for accommodation, smoking was banned in closed areas of all public and private buildings as well as in public transportation vehicles on the 19th of July, 2009. The Ministry of Health named this project as “Smoke-Free Air Zone”.The main aim of this research is to reveal attitudes of female smokers /non-smokers towards SmokeFree Air Zone Ad Campaign. A survey conducted to reach this aim. Attitudes towards a print ad, which contains anti-smoking claims analyzed among the women who smoke and nonsmoke.Sample of the research consist of the female students who are attending Anadolu University, Faculty of Communication Sciences, Department of Advertising and Public Relations.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.