Online Journal of Communication and Media Technologies

Blogging during a Crisis: Threat and Efficacy in Online Communication during a Hurricane
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2015 - Volume 5 Issue 2, pp. 1-30
  • Published Online: 15 Apr 2015
  • Article Views: 8 | Article Download: 5
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Hoang TS. Blogging during a Crisis: Threat and Efficacy in Online Communication during a Hurricane. Online Journal of Communication and Media Technologies. 2015;5(2), 1-30.
APA 6th edition
In-text citation: (Hoang, 2015)
Reference: Hoang, T. S. (2015). Blogging during a Crisis: Threat and Efficacy in Online Communication during a Hurricane. Online Journal of Communication and Media Technologies, 5(2), 1-30.
Chicago
In-text citation: (Hoang, 2015)
Reference: Hoang, Toni Siriko. "Blogging during a Crisis: Threat and Efficacy in Online Communication during a Hurricane". Online Journal of Communication and Media Technologies 2015 5 no. 2 (2015): 1-30.
Harvard
In-text citation: (Hoang, 2015)
Reference: Hoang, T. S. (2015). Blogging during a Crisis: Threat and Efficacy in Online Communication during a Hurricane. Online Journal of Communication and Media Technologies, 5(2), pp. 1-30.
MLA
In-text citation: (Hoang, 2015)
Reference: Hoang, Toni Siriko "Blogging during a Crisis: Threat and Efficacy in Online Communication during a Hurricane". Online Journal of Communication and Media Technologies, vol. 5, no. 2, 2015, pp. 1-30.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Hoang TS. Blogging during a Crisis: Threat and Efficacy in Online Communication during a Hurricane. Online Journal of Communication and Media Technologies. 2015;5(2):1-30.

Abstract

Analyses of weather blogs reveal topics discussed by bloggers before Hurricane Ike. Messages included all four components (perceived susceptibility, perceived severity, response efficacy, and self-efficacy) of the Extended Parallel Process Model only 13% of the time. As time approached hurricane landfall, findings suggest bloggers fail to motivate protective behavior, for which threat and efficacy appeals must be present. The threat/efficacy disproportion could have profound effects when one considers the timing of the messages. Overall, perceived severity appeared most frequently in posts, and response efficacy was present more in readers’ comments.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.