Online Journal of Communication and Media Technologies

Designing a Model of Acceptance New Media Technologies (Media Convergence Emphasis)
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2017 - Volume 7 Issue 4, pp. 43-60
  • Published Online: 10 Oct 2017
  • Article Views: 18 | Article Download: 13
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Rahnavard B, Khani KM, Farhanghi A, Davoudi AHM. Designing a Model of Acceptance New Media Technologies (Media Convergence Emphasis). Online Journal of Communication and Media Technologies. 2017;7(4), 43-60.
APA 6th edition
In-text citation: (Rahnavard et al., 2017)
Reference: Rahnavard, B., Khani, K. M., Farhanghi, A., & Davoudi, A. H. M. (2017). Designing a Model of Acceptance New Media Technologies (Media Convergence Emphasis). Online Journal of Communication and Media Technologies, 7(4), 43-60.
Chicago
In-text citation: (Rahnavard et al., 2017)
Reference: Rahnavard, Babak, Kamran Mohamad Khani, Aliakbr Farhanghi, and Amir Hossein Mohammad Davoudi. "Designing a Model of Acceptance New Media Technologies (Media Convergence Emphasis)". Online Journal of Communication and Media Technologies 2017 7 no. 4 (2017): 43-60.
Harvard
In-text citation: (Rahnavard et al., 2017)
Reference: Rahnavard, B., Khani, K. M., Farhanghi, A., and Davoudi, A. H. M. (2017). Designing a Model of Acceptance New Media Technologies (Media Convergence Emphasis). Online Journal of Communication and Media Technologies, 7(4), pp. 43-60.
MLA
In-text citation: (Rahnavard et al., 2017)
Reference: Rahnavard, Babak et al. "Designing a Model of Acceptance New Media Technologies (Media Convergence Emphasis)". Online Journal of Communication and Media Technologies, vol. 7, no. 4, 2017, pp. 43-60.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Rahnavard B, Khani KM, Farhanghi A, Davoudi AHM. Designing a Model of Acceptance New Media Technologies (Media Convergence Emphasis). Online Journal of Communication and Media Technologies. 2017;7(4):43-60.

Abstract

This research methodology is applied research(descriptive) and data collection methods implemented with mix method (qualitative and quantitative),at first stage, researcher reviewed a literature in media technology transfer to identification effective components and indicators, at qualitative part of the research, Selected 10 media industry experts to interviewed for identify effective indicators, in quantitative research part, researcher made questionnaire was distributed in the statistical sample of 300 responder from the population of the study and 285 questionnaires were returned. After analyzing, questionnaire responses with Spss software, Cronbach's alpha coefficient (reliability) was obtained α=0.881 and finally using structural equation modeling (SEM), to designing a model of acceptance new media technologies, evaluation of the model show an absolute fit index (root mean square error 0.094 and chi-square 0.00), Incremental Fitness index of 0.886 and Frugal Fitness index 3.48, which indicates the acceptability.

References

---

License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.