Online Journal of Communication and Media Technologies

Do Corporate Social Responsibility Campaigns Really Work: Cases in Turkey
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2012 - Volume 2 Issue 1, pp. 66-95
  • Published Online: 24 Jun 2018
  • Article Views: 48 | Article Download: 11
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: OZTURK MC. Do Corporate Social Responsibility Campaigns Really Work: Cases in Turkey. Online Journal of Communication and Media Technologies. 2012;2(1), 66-95.
APA 6th edition
In-text citation: (OZTURK, 2012)
Reference: OZTURK, M. C. (2012). Do Corporate Social Responsibility Campaigns Really Work: Cases in Turkey. Online Journal of Communication and Media Technologies, 2(1), 66-95.
Chicago
In-text citation: (OZTURK, 2012)
Reference: OZTURK, Mesude Canan. "Do Corporate Social Responsibility Campaigns Really Work: Cases in Turkey". Online Journal of Communication and Media Technologies 2012 2 no. 1 (2012): 66-95.
Harvard
In-text citation: (OZTURK, 2012)
Reference: OZTURK, M. C. (2012). Do Corporate Social Responsibility Campaigns Really Work: Cases in Turkey. Online Journal of Communication and Media Technologies, 2(1), pp. 66-95.
MLA
In-text citation: (OZTURK, 2012)
Reference: OZTURK, Mesude Canan "Do Corporate Social Responsibility Campaigns Really Work: Cases in Turkey". Online Journal of Communication and Media Technologies, vol. 2, no. 1, 2012, pp. 66-95.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: OZTURK MC. Do Corporate Social Responsibility Campaigns Really Work: Cases in Turkey. Online Journal of Communication and Media Technologies. 2012;2(1):66-95.

Abstract

Improving a company‟s reputation and giving the public a positive impression are the main reasons for companies to take part in corporate social responsibility (CSR) activities. Corporations realized that social supports are becoming more important for continuity of their corporations. For this reason, the corporations have organized the activities beyond society and their needs. Within the context, corporate social responsibility activities have become more intensified in Turkey since 2000. Corporations are organizing social responsibility activities for publicity of their corporations as much as for social benefits. Therefore, it becomes more important to take a place in media with their social responsibility activities. In the present research, the awareness of CSR campaigns in Turkey is examined. The most popular five CSR campaigns, which were listed in Capital magazine in Turkey, will be discussed in the present study. The purpose of the study is to evaluate for recalling the company which owns the campaign, recalling the slogans, the feelings about the corporate reputation, the feelings about the campaign‟s success, and supporting the campaign. For this purpose, the questionnaire will be administered and analyzed to the university students.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.