Online Journal of Communication and Media Technologies

Exploring Arab Media Group’s Motivations for Using Facebook
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2018 - Volume 8 Issue 1, pp. 88-111
  • Published Online: 24 Jan 2018
  • Article Views: 128 | Article Download: 74
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Ziani A, Elareshi M, Elareshi M, Alrashid M. Exploring Arab Media Group’s Motivations for Using Facebook. Online Journal of Communication and Media Technologies. 2018;8(1), 88-111.
APA 6th edition
In-text citation: (Ziani et al., 2018)
Reference: Ziani, A., Elareshi, M., Elareshi, M., & Alrashid, M. (2018). Exploring Arab Media Group’s Motivations for Using Facebook. Online Journal of Communication and Media Technologies, 8(1), 88-111.
Chicago
In-text citation: (Ziani et al., 2018)
Reference: Ziani, Abdul-Karim, Mokhtar Elareshi, Mokhtar Elareshi, and Maha Alrashid. "Exploring Arab Media Group’s Motivations for Using Facebook". Online Journal of Communication and Media Technologies 2018 8 no. 1 (2018): 88-111.
Harvard
In-text citation: (Ziani et al., 2018)
Reference: Ziani, A., Elareshi, M., Elareshi, M., and Alrashid, M. (2018). Exploring Arab Media Group’s Motivations for Using Facebook. Online Journal of Communication and Media Technologies, 8(1), pp. 88-111.
MLA
In-text citation: (Ziani et al., 2018)
Reference: Ziani, Abdul-Karim et al. "Exploring Arab Media Group’s Motivations for Using Facebook". Online Journal of Communication and Media Technologies, vol. 8, no. 1, 2018, pp. 88-111.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Ziani A, Elareshi M, Elareshi M, Alrashid M. Exploring Arab Media Group’s Motivations for Using Facebook. Online Journal of Communication and Media Technologies. 2018;8(1):88-111.

Abstract

An online survey is reported that was carried out with more than 385 social media users aged 18 and over and extracted from nine Arab countries; Bahrain, Egypt, Algeria, Libya, Iraq, Kuwait, Syria, Jordan and Yemen. This research focuses on the use of Facebook by a selected group called Open Media Library (OML) which have interests in social media use. The aim of this research is to understand how and why users utilise Facebook and what their attitudes and perceptions are towards the purposes of Facebook. It examines how OML users utilise information and knowledge posted on Facebook, their preferred topics and motivations and the gratifications they obtained. Theoretical models of the purposes of Facebook usage in the literature were examined. As stated in the literature, this research confirms that Facebook can be used/defined as communication, collaboration and resource-sharing, as well as for intercultural communication and intercultural relationships. Curiosity and escapism, communication and experience, friendship and entertainment and identification of news and events are the main motivations for using Facebook. The findings are discussed in terms of their implications for the future of social media and its impacts on intercultural communication, media use and intercultural relationships.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.