Online Journal of Communication and Media Technologies

Factors Affecting Customer Attachment in the Marketing Communication and its Implementation on Tourism Sector
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2011 - Volume 1 Issue 3, pp. 83-95
  • Published Online: 11 Jul 2011
  • Article Views: 80 | Article Download: 69
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Ercis MS. Factors Affecting Customer Attachment in the Marketing Communication and its Implementation on Tourism Sector. Online Journal of Communication and Media Technologies. 2011;1(3), 83-95.
APA 6th edition
In-text citation: (Ercis, 2011)
Reference: Ercis, M. S. (2011). Factors Affecting Customer Attachment in the Marketing Communication and its Implementation on Tourism Sector. Online Journal of Communication and Media Technologies, 1(3), 83-95.
Chicago
In-text citation: (Ercis, 2011)
Reference: Ercis, Mehmet Serdar. "Factors Affecting Customer Attachment in the Marketing Communication and its Implementation on Tourism Sector". Online Journal of Communication and Media Technologies 2011 1 no. 3 (2011): 83-95.
Harvard
In-text citation: (Ercis, 2011)
Reference: Ercis, M. S. (2011). Factors Affecting Customer Attachment in the Marketing Communication and its Implementation on Tourism Sector. Online Journal of Communication and Media Technologies, 1(3), pp. 83-95.
MLA
In-text citation: (Ercis, 2011)
Reference: Ercis, Mehmet Serdar "Factors Affecting Customer Attachment in the Marketing Communication and its Implementation on Tourism Sector". Online Journal of Communication and Media Technologies, vol. 1, no. 3, 2011, pp. 83-95.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Ercis MS. Factors Affecting Customer Attachment in the Marketing Communication and its Implementation on Tourism Sector. Online Journal of Communication and Media Technologies. 2011;1(3):83-95.

Abstract

This research aims to identify the efficiency of the variables that positively or negatively affect customer attachment, which constitutes a significant place among the goals regarding marketing communications practices. The hypotheses regarding the research were tested through a questionnaire given to the executives of the 141 Group A travel agencies active in the distribution sector in Turkey. The research has shown that trust felt for the seller, positive and satisfying seller-customer relations, cooperation, mutual benefits, and empathizing have positive effects on creating customer attachment; while opportunist attitudes, potential conflicts between the seller and the customer, and risks regarding the future may affect customer attachment negatively.

References

---

License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.