Online Journal of Communication and Media Technologies

Gestalt Principles in Destination Logos and Their Influence on People's Recognition and Intention to Visit a Country
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2013 - Volume 3 Issue 1, pp. 91-107
  • Published Online: 24 Jan 2013
  • Article Views: 83 | Article Download: 328
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Rodriguez L, Asoro RL, Lee S, Sar S. Gestalt Principles in Destination Logos and Their Influence on People's Recognition and Intention to Visit a Country. Online Journal of Communication and Media Technologies. 2013;3(1), 91-107.
APA 6th edition
In-text citation: (Rodriguez et al., 2013)
Reference: Rodriguez, L., Asoro, R. L., Lee, S., & Sar, S. (2013). Gestalt Principles in Destination Logos and Their Influence on People's Recognition and Intention to Visit a Country. Online Journal of Communication and Media Technologies, 3(1), 91-107.
Chicago
In-text citation: (Rodriguez et al., 2013)
Reference: Rodriguez, Lulu, Ruby Lynn Asoro, Suman Lee, and Sela Sar. "Gestalt Principles in Destination Logos and Their Influence on People's Recognition and Intention to Visit a Country". Online Journal of Communication and Media Technologies 2013 3 no. 1 (2013): 91-107.
Harvard
In-text citation: (Rodriguez et al., 2013)
Reference: Rodriguez, L., Asoro, R. L., Lee, S., and Sar, S. (2013). Gestalt Principles in Destination Logos and Their Influence on People's Recognition and Intention to Visit a Country. Online Journal of Communication and Media Technologies, 3(1), pp. 91-107.
MLA
In-text citation: (Rodriguez et al., 2013)
Reference: Rodriguez, Lulu et al. "Gestalt Principles in Destination Logos and Their Influence on People's Recognition and Intention to Visit a Country". Online Journal of Communication and Media Technologies, vol. 3, no. 1, 2013, pp. 91-107.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Rodriguez L, Asoro RL, Lee S, Sar S. Gestalt Principles in Destination Logos and Their Influence on People's Recognition and Intention to Visit a Country. Online Journal of Communication and Media Technologies. 2013;3(1):91-107.

Abstract

This study sought to determine the influence of gestalt principles exhibited in destination logos on audience’s the extent to which they recognize the country based on its tourism icon and intention to visit a country. A total of 154 logos were collected from the websites of 116 countries, and were rated based on the degree to which six gestalt principles (similarity, proximity, continuity, figure-ground, closure, assimilation) were present in each. Based on the scores, the logos were classified as having high, medium and low gestalt attributes. Two representative logos for each level were selected. An online survey of undergraduate students was conducted to determine the influence of these gestalt traits on recognition and people’s intention to visit the country being promoted. The results reveal that high- and mediumgestalt logos elicited greater recognition to visit compared to their low-gestalt counterparts. High-gestalt logos also produced stronger intention to visit than the symbols with mediumand low-gestalt attributes.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.