Online Journal of Communication and Media Technologies

Image and Tourist Discourses: Turkey Seen by Advertisements
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2017 - Volume 7 Issue December 2017 - Special Issue, pp. 28-39
  • Published Online: 01 Dec 2017
  • Article Views: 11 | Article Download: 5
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Yücel H, Bourse M. Image and Tourist Discourses: Turkey Seen by Advertisements. Online Journal of Communication and Media Technologies. 2017;7(December 2017 - Special Issue), 28-39.
APA 6th edition
In-text citation: (Yücel & Bourse, 2017)
Reference: Yücel, H., & Bourse, M. (2017). Image and Tourist Discourses: Turkey Seen by Advertisements. Online Journal of Communication and Media Technologies, 7(December 2017 - Special Issue), 28-39.
Chicago
In-text citation: (Yücel and Bourse, 2017)
Reference: Yücel, Halime, and Michel Bourse. "Image and Tourist Discourses: Turkey Seen by Advertisements". Online Journal of Communication and Media Technologies 2017 7 no. December 2017 - Special Issue (2017): 28-39.
Harvard
In-text citation: (Yücel and Bourse, 2017)
Reference: Yücel, H., and Bourse, M. (2017). Image and Tourist Discourses: Turkey Seen by Advertisements. Online Journal of Communication and Media Technologies, 7(December 2017 - Special Issue), pp. 28-39.
MLA
In-text citation: (Yücel and Bourse, 2017)
Reference: Yücel, Halime et al. "Image and Tourist Discourses: Turkey Seen by Advertisements". Online Journal of Communication and Media Technologies, vol. 7, no. December 2017 - Special Issue, 2017, pp. 28-39.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Yücel H, Bourse M. Image and Tourist Discourses: Turkey Seen by Advertisements. Online Journal of Communication and Media Technologies. 2017;7(December 2017 - Special Issue):28-39.

Abstract

Our work is proposing an analysis of the tourist image of Turkey through advertisements introducing the country. We assume that the “tourist space” is an image created together by the advertising executives, the travel agencies and the tourist himself. Indeed, the advertising executives' just as much as public and private actors try to meet the tourists request for authenticity. Accordingly, they emphasize certain points of interests and interpret them according to supposed tourists' expectations. This approach has for results to reduce the “tourist space” to a mere element of folklore, of orientalism and of exoticism, and even more to propose stereotypical images. As such this constructed image of the tourist advertising may refer to a specific communication contract between the advertising executive and its target. Since the advertising executives have for main purpose to establish a coherency between travelers' expectations and the existing reality the iconic images choice proposed in the “tourist speech” exposes to a social construction of the reality.

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.