Online Journal of Communication and Media Technologies

Investigation Into Stakeholders’ Influence on The Environmental Strategies of Oil Companies - A Case Study of Petrobras
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2012 - Volume 2 Issue 3, pp. 71-92
  • Published Online: 24 Jul 2012
  • Article Views: 47 | Article Download: 125
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Paes HBDC. Investigation Into Stakeholders’ Influence on The Environmental Strategies of Oil Companies - A Case Study of Petrobras. Online Journal of Communication and Media Technologies. 2012;2(3), 71-92.
APA 6th edition
In-text citation: (Paes, 2012)
Reference: Paes, H. B. D. C. (2012). Investigation Into Stakeholders’ Influence on The Environmental Strategies of Oil Companies - A Case Study of Petrobras. Online Journal of Communication and Media Technologies, 2(3), 71-92.
Chicago
In-text citation: (Paes, 2012)
Reference: Paes, Henrique Barros de Cerqueira. "Investigation Into Stakeholders’ Influence on The Environmental Strategies of Oil Companies - A Case Study of Petrobras". Online Journal of Communication and Media Technologies 2012 2 no. 3 (2012): 71-92.
Harvard
In-text citation: (Paes, 2012)
Reference: Paes, H. B. D. C. (2012). Investigation Into Stakeholders’ Influence on The Environmental Strategies of Oil Companies - A Case Study of Petrobras. Online Journal of Communication and Media Technologies, 2(3), pp. 71-92.
MLA
In-text citation: (Paes, 2012)
Reference: Paes, Henrique Barros de Cerqueira "Investigation Into Stakeholders’ Influence on The Environmental Strategies of Oil Companies - A Case Study of Petrobras". Online Journal of Communication and Media Technologies, vol. 2, no. 3, 2012, pp. 71-92.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Paes HBDC. Investigation Into Stakeholders’ Influence on The Environmental Strategies of Oil Companies - A Case Study of Petrobras. Online Journal of Communication and Media Technologies. 2012;2(3):71-92.

Abstract

In the oil industry, reputations of companies have been increasingly challenged as the combustion of fossil fuels has been perceived to be changing the climate and threatening society. Scholars have developed important literature on the topic to better understand motivations behind the environmental strategies employed by organizations from wealthy nations, but little attention is given to companies from developing countries. This article aims to explore environmental strategies adopted by Petrobras, a Brazilian oil company. The end of its oil production and exploration monopoly, its internationalization and major environmental accidents have contributed to shifting the company towards a more active environmental role. Brazil’s government, investors, NGOs, internal scientists and regulatory institutions are among the most influential stakeholders in relation to Petrobras’ climate change positioning. This research has also found evidence that NGOs, in particular, not only exercise direct pressure, but also use the media and regulatory institutions to influence the company

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.