Online Journal of Communication and Media Technologies

News Dissemination Gratifies Needs for Social Media Users
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2016 - Volume 6 Issue 4, pp. 115-131
  • Published Online: 26 Oct 2016
  • Article Views: 64 | Article Download: 16
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Velasco T, Mahood C. News Dissemination Gratifies Needs for Social Media Users. Online Journal of Communication and Media Technologies. 2016;6(4), 115-131.
APA 6th edition
In-text citation: (Velasco & Mahood, 2016)
Reference: Velasco, T., & Mahood, C. (2016). News Dissemination Gratifies Needs for Social Media Users. Online Journal of Communication and Media Technologies, 6(4), 115-131.
Chicago
In-text citation: (Velasco and Mahood, 2016)
Reference: Velasco, Teresa, and Chad Mahood. "News Dissemination Gratifies Needs for Social Media Users". Online Journal of Communication and Media Technologies 2016 6 no. 4 (2016): 115-131.
Harvard
In-text citation: (Velasco and Mahood, 2016)
Reference: Velasco, T., and Mahood, C. (2016). News Dissemination Gratifies Needs for Social Media Users. Online Journal of Communication and Media Technologies, 6(4), pp. 115-131.
MLA
In-text citation: (Velasco and Mahood, 2016)
Reference: Velasco, Teresa et al. "News Dissemination Gratifies Needs for Social Media Users". Online Journal of Communication and Media Technologies, vol. 6, no. 4, 2016, pp. 115-131.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Velasco T, Mahood C. News Dissemination Gratifies Needs for Social Media Users. Online Journal of Communication and Media Technologies. 2016;6(4):115-31.

Abstract

Social networking sites (SNS) are increasingly used to disseminate and consume news stories, perhaps at the expense of traditional mass media sources. This manuscript explores how receiving news from social media “friends” may be changing how individuals prefer to consume and interpret news. Data gathered from 508 participants showed that “keeping in touch,” “reading posts,” and “browsing” were top gratifications from SNS. With these possible gratifications a user who posts news stories through social media will provide an interpretive view on the news for their online “friends”. Online practices are discussed how they fit within Uses and Gratifications Theory. Results showed news posted by “friends” online is positively correlated with a user’spersonal social media usage and knowledge of news events. Hierarchical regression analysis used several controls withpersonality factors, social media use, and news consumption. All variables together explain 33% of the variance in news consumption. These results provide insight into how and why users are consuming more news information online.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.