Online Journal of Communication and Media Technologies

Political Image as the Substance of the Political Communication in the Era of Post Politics
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2013 - Volume 3 Issue 4, pp. 43-60
  • Published Online: 25 Oct 2013
  • Article Views: 81 | Article Download: 541
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Gackowski T. Political Image as the Substance of the Political Communication in the Era of Post Politics. Online Journal of Communication and Media Technologies. 2013;3(4), 43-60.
APA 6th edition
In-text citation: (Gackowski, 2013)
Reference: Gackowski, T. (2013). Political Image as the Substance of the Political Communication in the Era of Post Politics. Online Journal of Communication and Media Technologies, 3(4), 43-60.
Chicago
In-text citation: (Gackowski, 2013)
Reference: Gackowski, Tomasz. "Political Image as the Substance of the Political Communication in the Era of Post Politics". Online Journal of Communication and Media Technologies 2013 3 no. 4 (2013): 43-60.
Harvard
In-text citation: (Gackowski, 2013)
Reference: Gackowski, T. (2013). Political Image as the Substance of the Political Communication in the Era of Post Politics. Online Journal of Communication and Media Technologies, 3(4), pp. 43-60.
MLA
In-text citation: (Gackowski, 2013)
Reference: Gackowski, Tomasz "Political Image as the Substance of the Political Communication in the Era of Post Politics". Online Journal of Communication and Media Technologies, vol. 3, no. 4, 2013, pp. 43-60.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Gackowski T. Political Image as the Substance of the Political Communication in the Era of Post Politics. Online Journal of Communication and Media Technologies. 2013;3(4):43-60.

Abstract

This paper presents the results of a research project which analyzed the commitments made by prime minister of Poland - Donald Tusk and his government in 2007 and 2008, and compares them with the content of articles published in “Rzeczpospolita” and “Gazeta Wyborcza” (the most opinion-forming newspapers in Poland) during the first 100 days as well as the first year of government. The author confronts two perspectives - classical, Schmittian sense of politics and the new one - post-politics (according to Z. Bauman, S. Žižek and J. Baudrillard). He proposes an aspectual definition of political communication which harmonizes with the idea of the Fourth Estate. Finally author assumes that the key term in the present era of post-politics is an image. What counts are the visions, hopes, dreams, desires, just the image (picture perfect, masking defects, emphazing the benefits), rather than facts, figures, statements and an electoral programmes. This seems to be one of the most important communication barriers in politics - in the present era of post-politics.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.