Online Journal of Communication and Media Technologies

Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: ABDULBAQI SS, ARIKEWUYO AO, OMISORE OT. Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth. Online Journal of Communication and Media Technologies. 2017;7(December 2017 - Special Issue), 57-66.
APA 6th edition
In-text citation: (ABDULBAQI et al., 2017)
Reference: ABDULBAQI, S. S., ARIKEWUYO, A. O., & OMISORE, O. T. (2017). Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth. Online Journal of Communication and Media Technologies, 7(December 2017 - Special Issue), 57-66.
Chicago
In-text citation: (ABDULBAQI et al., 2017)
Reference: ABDULBAQI, Saudat Sallah, Abdulgaffar Olawale ARIKEWUYO, and Olabola Taye OMISORE. "Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth". Online Journal of Communication and Media Technologies 2017 7 no. December 2017 - Special Issue (2017): 57-66.
Harvard
In-text citation: (ABDULBAQI et al., 2017)
Reference: ABDULBAQI, S. S., ARIKEWUYO, A. O., and OMISORE, O. T. (2017). Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth. Online Journal of Communication and Media Technologies, 7(December 2017 - Special Issue), pp. 57-66.
MLA
In-text citation: (ABDULBAQI et al., 2017)
Reference: ABDULBAQI, Saudat Sallah et al. "Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth". Online Journal of Communication and Media Technologies, vol. 7, no. December 2017 - Special Issue, 2017, pp. 57-66.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: ABDULBAQI SS, ARIKEWUYO AO, OMISORE OT. Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth. Online Journal of Communication and Media Technologies. 2017;7(December 2017 - Special Issue):57-66.

Abstract

The Nigerian wedding industry is one of the most lucrative business industries in the country today; this is as a result of the frequency of the event which has become a global phenomenon. This study therefore seeks to find out the motivations as well as psychological effects behind posting, liking and sharing wedding pictures and videos on social media platforms among Nigerian youth. A random sampling of 350 (n=350) Nigerian youth was carried out. Findings reveal that the act of posting, liking or sharing of wedding pictures and videos on social media platforms by the youth could translate to their desire to publicize the designers and decorators due to their love for what they wear. The study is also able to infer that quite a number of Nigerians who post wedding pictures and videos on social media do so with the intention of showing the kind of extravagant life style they live.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.