Online Journal of Communication and Media Technologies

Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2013 - Volume 3 Issue 1, pp. 195-204
  • Published Online: 24 Jan 2013
  • Article Views: 85 | Article Download: 57
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Alhassan H, Kwakwa PA. Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana. Online Journal of Communication and Media Technologies. 2013;3(1), 195-204.
APA 6th edition
In-text citation: (Alhassan & Kwakwa, 2013)
Reference: Alhassan, H., & Kwakwa, P. A. (2013). Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana. Online Journal of Communication and Media Technologies, 3(1), 195-204.
Chicago
In-text citation: (Alhassan and Kwakwa, 2013)
Reference: Alhassan, Hamdiyah, and Paul Adjei Kwakwa. "Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana". Online Journal of Communication and Media Technologies 2013 3 no. 1 (2013): 195-204.
Harvard
In-text citation: (Alhassan and Kwakwa, 2013)
Reference: Alhassan, H., and Kwakwa, P. A. (2013). Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana. Online Journal of Communication and Media Technologies, 3(1), pp. 195-204.
MLA
In-text citation: (Alhassan and Kwakwa, 2013)
Reference: Alhassan, Hamdiyah et al. "Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana". Online Journal of Communication and Media Technologies, vol. 3, no. 1, 2013, pp. 195-204.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Alhassan H, Kwakwa PA. Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana. Online Journal of Communication and Media Technologies. 2013;3(1):195-204.

Abstract

With little known about the preference for individuals in semi-rural areas’ choice and preference for television (TV) stations and programmes, this study was carried out using a semi-rural town in Ghana, Akropong-Akuapem. The findings were that, the participants watched the TV for education, relaxation, entertainment and to aid studies/work. The significant factors determining TV choice included the overall image of the station, clear reception, station heritage, news coverage and kinds of programme. Again we found that respondents placed importance on health, religious/inspirational, current affairs business, relationship, educational, and educative programmes. The awareness of the programme, language of the programme, guest/panel members, content of programme and time were observed to have strong influence in the choice of TV programme.

References

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