Online Journal of Communication and Media Technologies

Religion Wise Differences in Female's Attitude towards Role Portrayal of Women in Tv Advertisements
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2018 - Volume 8 Issue 1, pp. 112-129
  • Published Online: 24 Jan 2018
  • Article Views: 60 | Article Download: 26
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Tariqa M, Khan MA, Singh V, Singh P. Religion Wise Differences in Female's Attitude towards Role Portrayal of Women in Tv Advertisements. Online Journal of Communication and Media Technologies. 2018;8(1), 112-129.
APA 6th edition
In-text citation: (Tariqa et al., 2018)
Reference: Tariqa, M., Khan, M. A., Singh, V., & Singh, P. (2018). Religion Wise Differences in Female's Attitude towards Role Portrayal of Women in Tv Advertisements. Online Journal of Communication and Media Technologies, 8(1), 112-129.
Chicago
In-text citation: (Tariqa et al., 2018)
Reference: Tariqa, Mohd., Mohd. Afaq Khan, Vandana Singh, and Priya Singh. "Religion Wise Differences in Female's Attitude towards Role Portrayal of Women in Tv Advertisements". Online Journal of Communication and Media Technologies 2018 8 no. 1 (2018): 112-129.
Harvard
In-text citation: (Tariqa et al., 2018)
Reference: Tariqa, M., Khan, M. A., Singh, V., and Singh, P. (2018). Religion Wise Differences in Female's Attitude towards Role Portrayal of Women in Tv Advertisements. Online Journal of Communication and Media Technologies, 8(1), pp. 112-129.
MLA
In-text citation: (Tariqa et al., 2018)
Reference: Tariqa, Mohd. et al. "Religion Wise Differences in Female's Attitude towards Role Portrayal of Women in Tv Advertisements". Online Journal of Communication and Media Technologies, vol. 8, no. 1, 2018, pp. 112-129.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Tariqa M, Khan MA, Singh V, Singh P. Religion Wise Differences in Female's Attitude towards Role Portrayal of Women in Tv Advertisements. Online Journal of Communication and Media Technologies. 2018;8(1):112-9.

Abstract

Among various factors which help in shaping the attitude of consumers, religion too play a very vital role. This research aims to inquire differences in attitudes of females towards women's role portrayal in advertisements on the basis of religion. Responses were taken by distributing a questionnaire to a convenience sample of 241 College students of Northern India which includes females affiliated to Hinduism, Islam and Sikhism. Data were analyzed using descriptive, factor analysis, reliability, ANOVA and Post Hoc test. The findings confirmed that there is a significant difference in the attitude of consumers on the basis of religion.

References

---

License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.