Online Journal of Communication and Media Technologies

Social and Traditional Mainstream Media of Communication: Synergy and Variance Perspective
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2017 - Volume 7 Issue 4, pp. 132-140
  • Published Online: 10 Oct 2017
  • Article Views: 70 | Article Download: 26
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Apuke OD. Social and Traditional Mainstream Media of Communication: Synergy and Variance Perspective. Online Journal of Communication and Media Technologies. 2017;7(4), 132-140.
APA 6th edition
In-text citation: (Apuke, 2017)
Reference: Apuke, O. D. (2017). Social and Traditional Mainstream Media of Communication: Synergy and Variance Perspective. Online Journal of Communication and Media Technologies, 7(4), 132-140.
Chicago
In-text citation: (Apuke, 2017)
Reference: Apuke, Oberiri Destiny. "Social and Traditional Mainstream Media of Communication: Synergy and Variance Perspective". Online Journal of Communication and Media Technologies 2017 7 no. 4 (2017): 132-140.
Harvard
In-text citation: (Apuke, 2017)
Reference: Apuke, O. D. (2017). Social and Traditional Mainstream Media of Communication: Synergy and Variance Perspective. Online Journal of Communication and Media Technologies, 7(4), pp. 132-140.
MLA
In-text citation: (Apuke, 2017)
Reference: Apuke, Oberiri Destiny "Social and Traditional Mainstream Media of Communication: Synergy and Variance Perspective". Online Journal of Communication and Media Technologies, vol. 7, no. 4, 2017, pp. 132-140.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Apuke OD. Social and Traditional Mainstream Media of Communication: Synergy and Variance Perspective. Online Journal of Communication and Media Technologies. 2017;7(4):132-40.

Abstract

Social media are computer mediated tools that allow people to create, share or exchange information, ideas, pictures/videos in implicit communities and networks such as Facebook, Twitter, Baddo, Instagram among others. Whereas Traditional Media refer to those media that communicates identical messages in a one-way route to very large mass audiences, which are assumed to be homogeneous. Social media is at variance with Traditional media in production of media content; whereby social media content have now become more generally dispersed throughout the population, rather than restricted to media professionals, and there is more accessibility, quality and interactivity. Social media and the Traditional media share a relationship in advertisement, entertainment and news among others. The study postulates that although social media have come to stay, the traditional media will continue to strive in complimenting the social media

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.