Online Journal of Communication and Media Technologies

Social Presence on LinkedIn: Perceived Credibility and Interpersonal Attractiveness Based on User Profile Picture
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2015 - Volume 5 Issue 4, pp. 102-115
  • Published Online: 15 Oct 2015
  • Article Views: 9 | Article Download: 61
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Edwards C, Stoll B, Faculak N, Karman S. Social Presence on LinkedIn: Perceived Credibility and Interpersonal Attractiveness Based on User Profile Picture. Online Journal of Communication and Media Technologies. 2015;5(4), 102-115.
APA 6th edition
In-text citation: (Edwards et al., 2015)
Reference: Edwards, C., Stoll, B., Faculak, N., & Karman, S. (2015). Social Presence on LinkedIn: Perceived Credibility and Interpersonal Attractiveness Based on User Profile Picture. Online Journal of Communication and Media Technologies, 5(4), 102-115.
Chicago
In-text citation: (Edwards et al., 2015)
Reference: Edwards, Chad, Brett Stoll, Natalie Faculak, and Sandi Karman. "Social Presence on LinkedIn: Perceived Credibility and Interpersonal Attractiveness Based on User Profile Picture". Online Journal of Communication and Media Technologies 2015 5 no. 4 (2015): 102-115.
Harvard
In-text citation: (Edwards et al., 2015)
Reference: Edwards, C., Stoll, B., Faculak, N., and Karman, S. (2015). Social Presence on LinkedIn: Perceived Credibility and Interpersonal Attractiveness Based on User Profile Picture. Online Journal of Communication and Media Technologies, 5(4), pp. 102-115.
MLA
In-text citation: (Edwards et al., 2015)
Reference: Edwards, Chad et al. "Social Presence on LinkedIn: Perceived Credibility and Interpersonal Attractiveness Based on User Profile Picture". Online Journal of Communication and Media Technologies, vol. 5, no. 4, 2015, pp. 102-115.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Edwards C, Stoll B, Faculak N, Karman S. Social Presence on LinkedIn: Perceived Credibility and Interpersonal Attractiveness Based on User Profile Picture. Online Journal of Communication and Media Technologies. 2015;5(4):102-15.

Abstract

LinkedIn is a social networking site dedicated to making business connections for the purposes of building a professional network and sharing employment opportunities. Social networking sites (SNS) have allowed more content to be user-generated, making it increasingly difficult for users to assess credibility of information regarding source, message, and medium. Like other social media sites, LinkedIn provides information about a user that viewers can use to make judgments about the source, such as their credibility and attractiveness. With the use of Sundar’s MAIN model, the present study investigated the importance of social presence in the form of a profile picture when individuals are judging credibility of a LinkedIn user’s profile. Findings demonstrated significant differences between social presence (picture/no picture) conditions and social attraction and competence. Results indicated that users who post a profile picture along with their LinkedIn profile are perceived as more socially attractive and more competent than users who do not post a picture.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.