Online Journal of Communication and Media Technologies

Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2014 - Volume 4 Issue 3, pp. 143-169
  • Published Online: 25 Jul 2014
  • Article Views: 96 | Article Download: 51
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Bright LF. Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers. Online Journal of Communication and Media Technologies. 2014;4(3), 143-169.
APA 6th edition
In-text citation: (Bright, 2014)
Reference: Bright, L. F. (2014). Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers. Online Journal of Communication and Media Technologies, 4(3), 143-169.
Chicago
In-text citation: (Bright, 2014)
Reference: Bright, Laura F.. "Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers". Online Journal of Communication and Media Technologies 2014 4 no. 3 (2014): 143-169.
Harvard
In-text citation: (Bright, 2014)
Reference: Bright, L. F. (2014). Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers. Online Journal of Communication and Media Technologies, 4(3), pp. 143-169.
MLA
In-text citation: (Bright, 2014)
Reference: Bright, Laura F. "Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers". Online Journal of Communication and Media Technologies, vol. 4, no. 3, 2014, pp. 143-169.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Bright LF. Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers. Online Journal of Communication and Media Technologies. 2014;4(3):143-69.

Abstract

As technologies continue to evolve, customized online environments are becoming evermore popular with consumers as they help manage information flow in the online space while limiting exposure to advertising. This study examines the effect of customization, desire for control, and information overload on media enjoyment. Level of customization has a positive impact on a consumer‟s media enjoyment regardless of their desire for control or feelings of information overload. High desire for control subjects exposed to keyword advertising had the greatest media enjoyment. Non-intrusive keyword advertising did not impede media enjoyment while the presence of banner advertising did effect media enjoyment.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.