Online Journal of Communication and Media Technologies

The Influence of Art on Singaporean Tertiary Undergraduates’ Acculturation Attitude towards Migrant Workers
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2014 - Volume 4 Issue 1, pp. 148-172
  • Published Online: 25 Jan 2014
  • Article Views: 8 | Article Download: 16
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Aricat R, Qinxin A, Beatrice MLL, Zaihan SAB, Zulkifli SNBS, Chib A. The Influence of Art on Singaporean Tertiary Undergraduates’ Acculturation Attitude towards Migrant Workers. Online Journal of Communication and Media Technologies. 2014;4(1), 148-172.
APA 6th edition
In-text citation: (Aricat et al., 2014)
Reference: Aricat, R., Qinxin, A., Beatrice, M. L. L., Zaihan, S. A. B., Zulkifli, S. N. B. S., & Chib, A. (2014). The Influence of Art on Singaporean Tertiary Undergraduates’ Acculturation Attitude towards Migrant Workers. Online Journal of Communication and Media Technologies, 4(1), 148-172.
Chicago
In-text citation: (Aricat et al., 2014)
Reference: Aricat, Rajiv, Aw Qinxin, Mok Li Lin Beatrice, Sarah Amnah Bte Zaihan, Sharifah Nadzirah binte Syed Zulkifli, and Arul Chib. "The Influence of Art on Singaporean Tertiary Undergraduates’ Acculturation Attitude towards Migrant Workers". Online Journal of Communication and Media Technologies 2014 4 no. 1 (2014): 148-172.
Harvard
In-text citation: (Aricat et al., 2014)
Reference: Aricat, R., Qinxin, A., Beatrice, M. L. L., Zaihan, S. A. B., Zulkifli, S. N. B. S., and Chib, A. (2014). The Influence of Art on Singaporean Tertiary Undergraduates’ Acculturation Attitude towards Migrant Workers. Online Journal of Communication and Media Technologies, 4(1), pp. 148-172.
MLA
In-text citation: (Aricat et al., 2014)
Reference: Aricat, Rajiv et al. "The Influence of Art on Singaporean Tertiary Undergraduates’ Acculturation Attitude towards Migrant Workers". Online Journal of Communication and Media Technologies, vol. 4, no. 1, 2014, pp. 148-172.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Aricat R, Qinxin A, Beatrice MLL, Zaihan SAB, Zulkifli SNBS, Chib A. The Influence of Art on Singaporean Tertiary Undergraduates’ Acculturation Attitude towards Migrant Workers. Online Journal of Communication and Media Technologies. 2014;4(1):148-72.

Abstract

The aim of the study was to find out how visual art could be effectively used in a social integration campaign among youth in Singapore. The study used both quantitative and qualitative methods with the aim of evaluating an art campaign‟s effect on Singaporean tertiary students‟ (N=113) attitude towards migrant workers in their country. Three factors were used to define the host society‟s acculturation orientation towards migrant outgroups: national identity, multicultural ideology and perceived consequences of immigration. Questionnaire survey was conducted among experimental and control groups before and after an art exhibition in which the plight of foreign workers were depicted using visual sketches. Only „national identity‟ emerged significant in host society‟s treatment of migrants. Focus group discussions revealed that the artworks were differentially evaluated by the respondents: some felt the need to understand the migrant workers‟ issues more closely, whereas others completely failed to relate to the workers‟ conditions. Based on Elaboration Likelihood Model, it was observed that the respondents widely resorted to peripheral elaboration of the message, which resulted in minimal rational engagement with the core message. The study highlights the importance of interactive mediums and face-toface sharing sessions as additional tools to make social integration campaigns effective.

References

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