Online Journal of Communication and Media Technologies

The Role of Strategic Communication Management in Nation Brand Building
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2015 - Volume 5 Issue 4, pp. 174-183
  • Published Online: 15 Oct 2015
  • Article Views: 41 | Article Download: 384
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Ozkan A. The Role of Strategic Communication Management in Nation Brand Building. Online Journal of Communication and Media Technologies. 2015;5(4), 174-183.
APA 6th edition
In-text citation: (Ozkan, 2015)
Reference: Ozkan, A. (2015). The Role of Strategic Communication Management in Nation Brand Building. Online Journal of Communication and Media Technologies, 5(4), 174-183.
Chicago
In-text citation: (Ozkan, 2015)
Reference: Ozkan, Abdullah. "The Role of Strategic Communication Management in Nation Brand Building". Online Journal of Communication and Media Technologies 2015 5 no. 4 (2015): 174-183.
Harvard
In-text citation: (Ozkan, 2015)
Reference: Ozkan, A. (2015). The Role of Strategic Communication Management in Nation Brand Building. Online Journal of Communication and Media Technologies, 5(4), pp. 174-183.
MLA
In-text citation: (Ozkan, 2015)
Reference: Ozkan, Abdullah "The Role of Strategic Communication Management in Nation Brand Building". Online Journal of Communication and Media Technologies, vol. 5, no. 4, 2015, pp. 174-183.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Ozkan A. The Role of Strategic Communication Management in Nation Brand Building. Online Journal of Communication and Media Technologies. 2015;5(4):174-83.

Abstract

To be reputable, esteemed and reliable, countries must build their own “nation values” in the 21st century. Therefore, countries gain many advantageous in the political, social and cultural fields as well as being an attraction center. For countries, the strategic communication management paves the way for proper planning, creating effective messages and conveying these messages to the target audiences smoothly and determines a road map to gain success. This paper analyses the multi-dimensional relation between strategic communication management and nation brand, underlines the necessary steps for building nation brand and makes offers for the future.

Keywords

References

---

License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.