Online Journal of Communication and Media Technologies

Tracing Skills and Personal Aattributes: Employers’ Demands from the Communications Graduates
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2017 - Volume 7 Issue 4, pp. 162-178
  • Published Online: 10 Oct 2017
  • Article Views: 53 | Article Download: 37
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Pescante-Malimas MA. Tracing Skills and Personal Aattributes: Employers’ Demands from the Communications Graduates. Online Journal of Communication and Media Technologies. 2017;7(4), 162-178.
APA 6th edition
In-text citation: (Pescante-Malimas, 2017)
Reference: Pescante-Malimas, M. A. (2017). Tracing Skills and Personal Aattributes: Employers’ Demands from the Communications Graduates. Online Journal of Communication and Media Technologies, 7(4), 162-178.
Chicago
In-text citation: (Pescante-Malimas, 2017)
Reference: Pescante-Malimas, Mary Ann. "Tracing Skills and Personal Aattributes: Employers’ Demands from the Communications Graduates". Online Journal of Communication and Media Technologies 2017 7 no. 4 (2017): 162-178.
Harvard
In-text citation: (Pescante-Malimas, 2017)
Reference: Pescante-Malimas, M. A. (2017). Tracing Skills and Personal Aattributes: Employers’ Demands from the Communications Graduates. Online Journal of Communication and Media Technologies, 7(4), pp. 162-178.
MLA
In-text citation: (Pescante-Malimas, 2017)
Reference: Pescante-Malimas, Mary Ann "Tracing Skills and Personal Aattributes: Employers’ Demands from the Communications Graduates". Online Journal of Communication and Media Technologies, vol. 7, no. 4, 2017, pp. 162-178.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Pescante-Malimas MA. Tracing Skills and Personal Aattributes: Employers’ Demands from the Communications Graduates. Online Journal of Communication and Media Technologies. 2017;7(4):162-78.

Abstract

This study identifies the employers’ requirements on the skills and personal attributes of the Communication graduates by analyzing the job advertisements in SunStar Daily newspaper, Sunday issues from January 2011 to June 2015 using content analysis. Results show that varied positions with no required experience and with experience are available. Several companies ranging from schools, publishing companies, hotels, car stores, and industrial companies are the prospective employers of these graduates. Moreover, the general communication skills, computer skills, organizational and planning skills, customer service skills, and team skills emerged to be very significant in the industries. Likewise, personal attributes such as individuals who are self-motivated, creative, flexible, and responsible are highly specified. Thus, the results of this study can be used as basis for curriculum evaluation and creation of training needs, and as well as craft a better understanding and compatibility between the industries and the universities producing Communication graduates.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.