Online Journal of Communication and Media Technologies

Understanding Likes on Facebook: An Exploratory Study
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2016 - Volume 6 Issue 3, pp. 234-249
  • Published Online: 26 Jul 2016
  • Article Views: 11 | Article Download: 4
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Basalingappa A, Subhas MS, Tapariya R. Understanding Likes on Facebook: An Exploratory Study. Online Journal of Communication and Media Technologies. 2016;6(3), 234-249.
APA 6th edition
In-text citation: (Basalingappa et al., 2016)
Reference: Basalingappa, A., Subhas, M. S., & Tapariya, R. (2016). Understanding Likes on Facebook: An Exploratory Study. Online Journal of Communication and Media Technologies, 6(3), 234-249.
Chicago
In-text citation: (Basalingappa et al., 2016)
Reference: Basalingappa, Anita, M. S. Subhas, and Rashmi Tapariya. "Understanding Likes on Facebook: An Exploratory Study". Online Journal of Communication and Media Technologies 2016 6 no. 3 (2016): 234-249.
Harvard
In-text citation: (Basalingappa et al., 2016)
Reference: Basalingappa, A., Subhas, M. S., and Tapariya, R. (2016). Understanding Likes on Facebook: An Exploratory Study. Online Journal of Communication and Media Technologies, 6(3), pp. 234-249.
MLA
In-text citation: (Basalingappa et al., 2016)
Reference: Basalingappa, Anita et al. "Understanding Likes on Facebook: An Exploratory Study". Online Journal of Communication and Media Technologies, vol. 6, no. 3, 2016, pp. 234-249.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Basalingappa A, Subhas MS, Tapariya R. Understanding Likes on Facebook: An Exploratory Study. Online Journal of Communication and Media Technologies. 2016;6(3):234-9.

Abstract

This study focuses on understanding ‘likes’ on facebook. It is important to understand this phenomenon by studying how users would react to a post that is posted by a ‘friend’. Therefore, the objective of this paper is to understand what does it mean to ‘like’ a post on facebook? Is there a preference for a picture post in a status update than the written word? Are there distinctive types of ‘likes’ that can be useful to understand ‘likes’ on facebook? This is an exploratory study. Data was collected through Depth interviews and observingfacebook profiles. Twelve depth interviews were conducted and thirty nine facebook profiles’ data was observed from August 2013 to August 2014. The results show that profile pictures get maximum likes followed by status updates and then cover photos. The respondents indicated a pattern in the likes on each post.

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.