Online Journal of Communication and Media Technologies

Understanding Social Media and Its Potentials
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2014 - Volume 4 Issue 3, pp. 203-213
  • Published Online: 25 Jul 2014
  • Article Views: 97 | Article Download: 86
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Kumlachew SS. Understanding Social Media and Its Potentials. Online Journal of Communication and Media Technologies. 2014;4(3), 203-213.
APA 6th edition
In-text citation: (Kumlachew, 2014)
Reference: Kumlachew, S. S. (2014). Understanding Social Media and Its Potentials. Online Journal of Communication and Media Technologies, 4(3), 203-213.
Chicago
In-text citation: (Kumlachew, 2014)
Reference: Kumlachew, Sileshie Semahagne. "Understanding Social Media and Its Potentials". Online Journal of Communication and Media Technologies 2014 4 no. 3 (2014): 203-213.
Harvard
In-text citation: (Kumlachew, 2014)
Reference: Kumlachew, S. S. (2014). Understanding Social Media and Its Potentials. Online Journal of Communication and Media Technologies, 4(3), pp. 203-213.
MLA
In-text citation: (Kumlachew, 2014)
Reference: Kumlachew, Sileshie Semahagne "Understanding Social Media and Its Potentials". Online Journal of Communication and Media Technologies, vol. 4, no. 3, 2014, pp. 203-213.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Kumlachew SS. Understanding Social Media and Its Potentials. Online Journal of Communication and Media Technologies. 2014;4(3):203-13.

Abstract

These days, we repeatedly hear the phrase ―social media‖ from different sources, ranging from our nearest friends to the mass media we follow. We also hear that social media catalyzed and organized demonstrations in countries where recent revolutions broke out. But the actual role social media played in such socio-political contexts is, in most circumstances, blurred. To avert such problems, comprehending the theoretical ideals that can help us to understand such media‘s overall potential has a paramount significance. This paper thus aimed at assessing the theories of mediation and mediatization as alternative ways of conceptualizing the role of social media by reviewing some literatures (Schultz, 2004; Lundby, 2008; Hjarvard, 2008; Thumin, 2009; Couldry, 2008; Stromback, 2008).

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.