Online Journal of Communication and Media Technologies

What Makes Radio Listening Clubs as a Participatory Communication for Development Platform Work? A Case Study of Monkey Bay, Malawi
  • Article Type: Research Article
  • Online Journal of Communication and Media Technologies, 2015 - Volume 5 Issue 4, pp. 204-219
  • Published Online: 15 Oct 2015
  • Article Views: 81 | Article Download: 0
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Manda LZ. What Makes Radio Listening Clubs as a Participatory Communication for Development Platform Work? A Case Study of Monkey Bay, Malawi. Online Journal of Communication and Media Technologies. 2015;5(4), 204-219.
APA 6th edition
In-text citation: (Manda, 2015)
Reference: Manda, L. Z. (2015). What Makes Radio Listening Clubs as a Participatory Communication for Development Platform Work? A Case Study of Monkey Bay, Malawi. Online Journal of Communication and Media Technologies, 5(4), 204-219.
Chicago
In-text citation: (Manda, 2015)
Reference: Manda, Levi Zeleza. "What Makes Radio Listening Clubs as a Participatory Communication for Development Platform Work? A Case Study of Monkey Bay, Malawi". Online Journal of Communication and Media Technologies 2015 5 no. 4 (2015): 204-219.
Harvard
In-text citation: (Manda, 2015)
Reference: Manda, L. Z. (2015). What Makes Radio Listening Clubs as a Participatory Communication for Development Platform Work? A Case Study of Monkey Bay, Malawi. Online Journal of Communication and Media Technologies, 5(4), pp. 204-219.
MLA
In-text citation: (Manda, 2015)
Reference: Manda, Levi Zeleza "What Makes Radio Listening Clubs as a Participatory Communication for Development Platform Work? A Case Study of Monkey Bay, Malawi". Online Journal of Communication and Media Technologies, vol. 5, no. 4, 2015, pp. 204-219.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Manda LZ. What Makes Radio Listening Clubs as a Participatory Communication for Development Platform Work? A Case Study of Monkey Bay, Malawi. Online Journal of Communication and Media Technologies. 2015;5(4):204-19.

Abstract

This case study used qualitative ethnographic research methods, notably focus group discussions, Most Significant Change (MSC) narratives, and key informant interviews, to investigate drivers and the impact of Radio Listening Clubs (RLCs) as a participatory communication platform for development in Malawi. It concludes that personal commitment and innovativeness of members are the key drivers of RLC success. Radio Listening Clubs whose members are active, innovative and committed are more impactful than those clubs whose members are passive and uncommitted to the objectives of the RLC. Since emerging evidence indicates that the RLC platform is an effective development and critical empowerment tool, the study recommends that radio-based communication for development interventions should be accompanied by some form of RLC or community conversation platform to ensure fruitful exchanges among duty bearers, community members, and the media. Radio Listening Club establishment should be preceded by a community readiness assessment to embrace the tool to avoid resource wastage.

References

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License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.