Articles for Bettina LIS

 

Using Social Media for Branding in Publishing

Bettina Lis  Jennifer Berz               

volume: 1, issue: 4, October - 2011

Pages: 193  - 213 

Type: Article

Abstract Full Article

 

Determinants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook

Bettina Lis  Jonathan Schulz               

volume: 4, issue: 4, October - 2014

Pages: 14  - 33 

Type: Article

Abstract Full Article