Articles for Okorie Nelson

 

The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage

Okorie Nelson  Oyedepo Tunji  Akhidenor Gloria                     

volume: 2, issue: 2, April - 2012

Pages: 141 - 152

Type: Article

Abstract Full Article

 

Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies

Okorie Nelson  Agbaleke Deborah               

volume: 7, issue: 1, January - 2017

Pages: 15  - 32 

Type: Article

Abstract Full Article