Keyword: influencer

Search Results (2)
Research Article
Impact and engagement of sport & fitness influencers: A challenge for health education media literacy
David Recio Moreno, Javier Gil Quintana, Efrén Romero Riaño
Online Journal of Communication and Media Technologies, Volume 13, Issue 3, July 2023, e202334
DOI: https://doi.org/10.30935/ojcmt/13309
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Research Article
Trust in social media influencers and purchase intention: An empirical analysis
Zeynep Alkan, Sevilay Ulas
Online Journal of Communication and Media Technologies, Volume 13, Issue 1, January 2023, e202301
DOI: https://doi.org/10.30935/ojcmt/12783
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