Bestsellers beyond Bestsellers: The Success of a Good Story

Michael Wright Johnson                                   

volume: 4, issue: 4, October - 2014

Pages:  1-13 

Type: Article

Abstract  Download pdf file

 

Determinants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook

Bettina Lis    Jonathan Schulz                               

volume: 4, issue: 4, October - 2014

Pages: 14 -33 

Type: Article

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Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige

Kati Förster                                   

volume: 4, issue: 4, October - 2014

Pages: 34 -57 

Type: Article

Abstract  Download pdf file

 

From Analog to Digital Radio Management: The New Radio and New Media

Mihalis Kuyucu                                   

volume: 4, issue: 4, October - 2014

Pages:  58-75 

Type: Article

Abstract  Download pdf file

 

Innovations in Placing Advertisements on Television: An Analysis of News Channels in India

Shilpi Jha                                   

volume: 4, issue: 4, October - 2014

Pages:  76-85 

Type: Article

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Media Coverage of Child Abuse and Child Protection in Ethiopia

Tseganesh Mulugeta                                   

volume: 4, issue: 4, October - 2014

Pages: 86 -99 

Type: Article

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Online Public Opinion: Transforming Agenda Setting and Shaping the Public Sphere in China

Saifuddin Ahmed    Lang Jia                               

volume: 4, issue: 4, October - 2014

Pages:  100- 118

Type: Article

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Organ Donation Posters: Developing Persuasive Messages

Yu-Hung Chien                                   

volume: 4, issue: 4, October - 2014

Pages:  119-135 

Type: Article

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Transformation of Identities in the Mediated Landscape of the Network Society

Ali Simsek    Eylem Simsek                               

volume: 4, issue: 4, October - 2014

Pages:  136- 153

Type: Article

Abstract  Download pdf file