A Thematic Content Analysis Concerning the Emotional Message Repertory of the TV Commercials of the Products Directed at the Young Target Audience

Uğur Batı    Bunyamin Atıcı                               

volume: 6, issue: 2, April - 2016

Pages: 1 -19 

Type: Article

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Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign

Çağlar Genç                                   

volume: 6, issue: 2, April - 2016

Pages:  20- 37

Type: Article

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Gate Keeping and the Media:"Keeping Out the Other?” Analysis of a Campus Print Media

Ifeoma Vivian Dunu    Ekene Godfrey Okafor                               

volume: 6, issue: 2, April - 2016

Pages:  38- 58

Type: Article

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Green Marketing and the Green Product Buying Behaviors of Consumers: An Application in Atatürk University

M. Serdar Erciş    Arzu Kalafat Çat                               

volume: 6, issue: 2, April - 2016

Pages: 59-73

Type: Article

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Programmer or Moderator: Redefining the Listener on Interactive Broadcasting

Özgül Birsen                                   

volume: 6, issue: 2, April - 2016

Pages:  74- 87

Type: Article

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Sojourners Inter-Cultural Communication Competence in Ethiopia: The Case of Amhara National Regional State (ANRS)

Mekonnen Hailemariam Zikargae                                   

volume: 6, issue: 2, April - 2016

Pages: 88 - 106

Type: Article

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The Antecedents of Interactive Loyalty

Anthony Palomba                                   

volume: 6, issue: 2, April - 2016

Pages:  107-130 

Type: Article

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The Effects of Social Media Usage on Brand Resonance During and After the Gezi Park Protests in Turkey

Ebru Gokaliler    Ayda Sabuncuoglu                               

volume: 6, issue: 2, April - 2016

Pages:  131- 151

Type: Article

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Turning Social Capital into Real Capital

Joseph A. Rosendale                                   

volume: 6, issue: 2, April - 2016

Pages: 152 - 157

Type: Article

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Violence against Women Digitized: An Analysis of Times of India Online Videos After the Delhi Gang Rape

Amani Ismail    Smeeta Mishra                               

volume: 6, issue: 2, April - 2016

Pages: 158 -176 

Type: Article

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Virtuel Flaneuse as a New Consumer Identity: A Qualitative Research on Pinterest

Nilnur Tandaçgüneş                                   

volume: 6, issue: 2, April - 2016

Pages: 177- 196

Type: Article

Abstract  Download pdf file