Online Journal of Communication and Media Technologies

Volume 4, Issue 4, October 2014

Research Article
Bestsellers beyond Bestsellers: The Success of a Good Story
Michael Wright Johnson

Online Journal of Communication and Media Technologies, Volume 4, Issue 4 , pp. 1-13
Research Article
Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook
Bettina Lis, Jonathan Schulz

Online Journal of Communication and Media Technologies, Volume 4, Issue 4 , pp. 14-33
Research Article
Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige
Kati Förster

Online Journal of Communication and Media Technologies, Volume 4, Issue 4 , pp. 34-57
Research Article
From Analog to Digital Radio Management: The New Radio and New Media
Mihalis Kuyucu

Online Journal of Communication and Media Technologies, Volume 4, Issue 4 , pp. 58-75
Research Article
Innovations in Placing Advertisements on Television: An Analysis of News Channels in India
Shilpi Jha

Online Journal of Communication and Media Technologies, Volume 4, Issue 4 , pp. 76-85
Research Article
Media Coverage of Child Abuse and Child Protection in Ethiopia
Tseganesh Mulugeta

Online Journal of Communication and Media Technologies, Volume 4, Issue 4 , pp. 86-99
Research Article
Online Public Opinion: Transforming Agenda Setting and Shaping the Public Sphere in China
Saifuddin Ahmed, Lang Jia

Online Journal of Communication and Media Technologies, Volume 4, Issue 4 , pp. 100-118
Research Article
Organ Donation Posters: Developing Persuasive Messages
Yu-Hung Chien

Online Journal of Communication and Media Technologies, Volume 4, Issue 4 , pp. 119-135
Research Article
Transformation of Identities in the Mediated Landscape of the Network Society
Ali Simsek, Eylem Simsek

Online Journal of Communication and Media Technologies, Volume 4, Issue 4 , pp. 136-153