Automobile Media Discourse: Verbal Media Presentation of the Electric Cars

Marina R. Zheltukhina 1 * , Gennady G. Slyshkin 2, Conchita García Caselles 3, Natalia V. Dubinina 3, Liudmila A. Borbotko 4, Anna Yu. Shirokikh 5, Helen V. Sausheva 6
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1 Institute of Foreign Languages, Volgograd State Socio-Pedagogical University, Volgograd, RUSSIA
2 Law Institute, Russian University of Transport, Moscow, RUSSIA
3 Faculty of Philology, Peoples’ Friendship University of Russia (RUDN University), Moscow, RUSSIA
4 Institute of Foreign Languages, Moscow City University, Moscow, RUSSIA
5 Department of Language Studies, Financial University under the Government of the RF, Moscow, RUSSIA
6 Faculty of Foreign Languages, Military University of the Ministry of Defense of the Russian Federation, Moscow, RUSSIA
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 10, Issue 3, Article No: e202012. https://doi.org/10.29333/ojcmt/7933
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ABSTRACT

The article is devoted to a research of automobile media discourse. In the article lexical features of the English-speaking presentations of electric vehicles in mass media are distinguished. The concept “electric car / vehicle” is defined and the main ways of development of electric vehicles are considered. In the article advantages and shortcomings of electric cars in comparison with internal combustion engine vehicles in media presentations are disclosed. Structural and semantic features of the lexical presentation of electric vehicles in English-language media are revealed.
The article demonstrates that the main lexical semantic, stylistic and grammatical features help the addresser in the media presentations of electrical cars to inform the addressee about goods, to form the positive image of the electric vehicles at the buyer and to induce to buy the electric car. The research contributes to the development of psycholinguistics, media linguistics, cultural linguistics, discourse theory and influence theory, automobile media linguistics on the example of verbal media presentations of electric cars / vehicals in English-speaking countries.
Keywords: electric cars / vehicles, media discourse, automobile media discourse, media advertising, verbal presentation, promotion, lexical features, structural and semantic features, English-language media

CITATION

Zheltukhina, M. R., Slyshkin, G. G., Caselles, C. G., Dubinina, N. V., Borbotko, L. A., Shirokikh, A. Y., & Sausheva, H. V. (2020). Automobile Media Discourse: Verbal Media Presentation of the Electric Cars. Online Journal of Communication and Media Technologies, 10(3), e202012. https://doi.org/10.29333/ojcmt/7933

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