Creating Worlds: Notes On Hermeneutics of Communication

In this article I try to outline a hermeneutics of communication, in which the articulation of the discourse lies in the environmental component of media. Overcoming the conception of media understood only as technologies or tools at the service of communication, one understands their worth as expressive forms of the social and cultural environment. And, following this approach, one discovers that communication is not the transmission of messages, but rather an interactive, environmental, ecological system; it is an event, a selfreferential process strengthened by the interweaving of connections that form a system of global, participatory, and plural communication, created through proximity and through contact. In this way, there emerges a hermeneutics of communication which reveals its interlocutory and pragmatic aspects.