Exploring the relationship between social media use and academic performance

Regina G. Sakhieva 1 * , Irina N. Meshkova 2, Vagiz G. Gimaliev 3, Mariya V. Melnik 4, Natalya N. Shindryaeva 5, Sergei P. Zhdanov 6
More Detail
1 Department of Pedagogy of Higher Education, Kazan (Volga region) Federal University, Kazan, RUSSIA
2 Department of Foreign Languages, RUDN University (Peoples’ Friendship University of Russia named after Patrice Lumumba), Moscow, RUSSIA
3 Department of Foreign Languages №2, Chuvash State University, Cheboksary, RUSSIA
4 Department of Medical and Social Assessment, Emergency, and Ambulatory Practice, Sechenov First Moscow State Medical University, Moscow, RUSSIA
5 Department of Nervous Disease, Sechenov First Moscow State Medical University, Moscow, RUSSIA
6 Department of Civil Law Disciplines, Plekhanov Russian University of Economics, Moscow, RUSSIA
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 14, Issue 1, Article No: e202408. https://doi.org/10.30935/ojcmt/14133
OPEN ACCESS   7890 Views   11087 Downloads   Published online: 18 Jan 2024
Download Full Text (PDF)

ABSTRACT

Social media platforms have altered how individuals communicate, disseminate information, and interact with their surrounding environment. University students at forefront of embracing technology and digital culture exhibit heightened engagement with social media platforms. This phenomenon has generated significant interest and concern among educators, researchers, and parents due to its potential implications for academic achievement. Hence, it is crucial to examine relationship between utilization of social media platforms and academic performance of university students. This study aimed to identify social media use and relationship between the overall academic grade point average (GPA) and patterns of social media use. This study employed a quantitative methodology, and 192 university students were given questionnaire. The results revealed that the students most commonly utilized Telegram, with a usage rate of 85.9%, YouTube (59.9%), and WhatsApp (53.1%). The social media platforms most commonly utilized for educational purposes were YouTube (68.8%), Telegram (53.1%), WhatsApp (21.9%), and Google+ (19.3%), respectively. The results showed that more than 70% of the students spent at least two hours on social media, and most (67.7) spent more than 15 minutes. The results about reasons for social media use showed that the majority of students used social media for entertainment (63.6%), socializing (80.2%), staying up on breaking news (65.1%), shopping among females (48.4%), being productive while studying (46.4%), and distracting themselves from schoolwork (51.0%). Regarding social media use, the results showed that most female (61.1%) and less than half of male (45.5) participants reported being addicted to social media.
Keywords: social media use, academic performance, GPA, university students

CITATION

Sakhieva, R. G., Meshkova, I. N., Gimaliev, V. G., Melnik, M. V., Shindryaeva, N. N., & Zhdanov, S. P. (2024). Exploring the relationship between social media use and academic performance. Online Journal of Communication and Media Technologies, 14(1), e202408. https://doi.org/10.30935/ojcmt/14133

REFERENCES

  • Akbari, A., & Gabdulhakov, R. (2019). Platform surveillance and resistance in Iran and Russia: The case of Telegram. Surveillance & Society, 17(1/2), 223-231. https://doi.org/10.24908/ss.v17i1/2.12928
  • Alenezi, W., & Brinthaupt, T. M. (2022). The use of social media as a tool for learning: Perspectives of students in the faculty of education at Kuwait University. Contemporary Educational Technology, 14(1), ep340. https://doi.org/10.30935/cedtech/11476
  • AlFaris, E., Irfan, F., Ponnamperuma, G., Jamal, A., Van der Vleuten, C., Al Maflehi, N., Al-Qeas, S., Alenezi, A., Alrowaished, M., Alsalman, R., & Ahmed, A. M. A. (2018). The pattern of social media use and its association with academic performance among medical students. Medical Teacher, 40(sup1), S77-S82. https://doi.org/10.1080/0142159x.2018.1465536
  • Alshalawi, A. S. (2022). The influence of social media networks on learning performance and students’ perceptions of their use in education: A literature review. Contemporary Educational Technology, 14(4), ep378. https://doi.org/10.30935/cedtech/12164
  • Anwar, K., & Mujib, A. (2022). Islamic faith-based content and religious social-media motives. Journal of Ethnic and Cultural Studies, 9(1), 19-38. https://doi.org/10.29333/ejecs/1024
  • Baran, K. S., & Stock, W. G. (2015, July). Facebook has been smacked down. The Russian special way of SNSs: Vkontakte as a case study. In Proceedings of the 2nd European Conference on Social Media.
  • Bhandarkar, A. M., Pandey, A. K., Nayak, R., Pujary, K., & Kumar, A. (2021). Impact of social media on the academic performance of undergraduate medical students. Medical Journal Armed Forces India, 77, 37-41. https://doi.org/10.1016/j.mjafi.2020.10.021
  • Biktagirova, G. F., Tazhenova, G. B., Konyrova, A. A., Utegenova, M. S., Abdikarimova, A. Z., & Dvinskikh, M. A. (2022). Formation of professionalism of future social teachers in the system of training in Russia and Kazakhstan (comparative aspect). Education and Self Development, 17(3), 157-168. https://doi.org/10.26907/esd.17.3.13
  • Cathala, X., Ocho, O. N., Mcintosh, N., Watts, P. N., & Moorley, C. (2022). An exploration of social participation in Caribbean student nurses’ use of social media in their learning journey. Journal of Advanced Nursing, 79(8), 2900-2910. https://doi.org/10.1111/jan.15499
  • Junco, R., & Cotten, S. R. (2012). The relationship between multitasking and academic performance. Computers & Education, 59(2), 505-514. https://doi.org/10.1016/j.compedu.2011.12.023
  • Junco, R., Heiberger, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27(2), 119-132. https://doi.org/10.1111/j.1365-2729.2010.00387.x
  • Kalam, A., Goi, C. L., & Tiong, Y. Y. (2023). Student motivations for social media use and their effects on academic performance- a meditational approach in emerging market. Interactive Technology and Smart Education, 20(3), 313-334. https://doi.org/10.1108/ITSE-09-2022-0115
  • Karpinski, A. C., Kirschner, P. A., Ozer, I., Mellott, J. A., & Ochwo, P. (2013). An exploration of social networking site use, multitasking, and academic performance among United States and European university students. Computers in Human Behavior, 29(3), 1182-1192. https://doi.org/10.1016/j.chb.2012.10.011
  • Lim, W. P., Loo, J. Y., Lee, K., Pui, H. M., & Ting, T. T. (2021). The impact of social media on student’s academic performance: A survey on TAR UC computing students in Malaysia during COVID-19 pandemic. In Proceedings of the International Conference on Digital Transformation and Applications. https://doi.org/10.56453/icdxa.2021.1017
  • Mansour, A., Almutairi, H., Alwehaibi, I., Alshowaiman, A., Alsaif, M., & Almutairi, E. (2020). The impact of using social media on the academic performance of Qassim University students, Unaizah, Saudi Arabia. International Journal of Medicine in Developing Countries, 4(12), 2085-2093. https://doi.org/10.24911/ijmdc.51-1600133225
  • Masalimova, A. R., Kosheleva, Y. P., Kosarenko, N. N., Kashina, S. G., Sokolova, E. G., & Iakovleva, E. V. (2023). Effects of social networking sites on university students’ academic performance: A systematic review. Online Journal of Communication and Media Technologies, 13(3), e202339. https://doi.org/10.30935/ojcmt/13365
  • McMillan, J. H. (2011). Educational research: Fundamentals for the consumer. Pearson.
  • Ogundele, O. E., Ogbonnaya, U. N., Awofodu, A. D., Odusanwo, E. O., Zangonde, G. S., Akhigbe, J. N., & Agboola, O. H. (2023). Gender variations in social media usage and its perceived impact on the academic performance of Nigerian science undergraduates. Journal of Science and Mathematics Letters, 11(2), 48-56.
  • Sheldon, P. (2008). Student favorite: Facebook and motives for its use. Southwestern Mass Communication Journal, 23(2), 39-53.
  • Shen, J. (2019). Social-media use and academic performance among undergraduates in biology. Biochemistry and Molecular Biology Education, 47(6), 615-619. https://doi.org/10.1002/bmb.21293
  • Smolyaninova, O. G., & Popova, J. V. (2019). Teacher competence deficiencies in the use of mediation technology in education. Education and Self Development, 14(3), 127-139. https://doi.org/10.26907/esd14.3.12
  • Yeboah, J., & Ewur, G. D. (2014). The impact of WhatsApp messenger usage on students’ performance in Tertiary Institutions in Ghana. Journal of Education and Practice, 5(6), 157-164.