Representation of New Media in Cinematographic Apparatuses: Critical Analysis of “The Social Network” as One of the Social Media Themed Hollywood Movies

Tutku Akter 1 *
More Detail
1 Eastern Mediterranean University, TRNC
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 6, Issue December 2016 - Special Issue, pp. 149-164. https://doi.org/10.30935/ojcmt/5647
OPEN ACCESS   2226 Views   920 Downloads   Published online: 01 Dec 2016
Download Full Text (PDF)

ABSTRACT

As new and old media articulate with each other, it is possible to find traces of each media in the other one. Although new media is fed from old media by re-telecasting [rebroadcasting] what has been telecasted [broadcasted] in old media, old media subject new media in to its various programs or products. As it is known, cinema, which can be considered as old media and as an ideological state apparatus, is one of the influential medium in the process of naturalizing and normalizing ‘dominant’ as dominant. Because of this, representation of new media in old media is explored to understand how the dominant power relations or old mainstream media represent or portray new mainstream or new (?) dominant power relations. During the present study, “unchanging political economic structures in the field of media industry” and the way they legitimate and naturalize their superiority is the main argument that has been taken for granted. For the purpose of the present study, the motion-picture “The Social Network” is analyzed in terms of investigating how the messages were coded and how the reality of Facebook as a new product of dominant power relations was constructed.
Keywords: Cinema, power relations, new media, SNS, representation

CITATION

Akter, T. (2016). Representation of New Media in Cinematographic Apparatuses: Critical Analysis of “The Social Network” as One of the Social Media Themed Hollywood Movies. Online Journal of Communication and Media Technologies, 6(December 2016 - Special Issue), 149-164. https://doi.org/10.30935/ojcmt/5647

REFERENCES

  • Barker, C. (2004). The Sage dictionary of cultural studies. Sage.
  • Bullying (2015). In Oxford Dictionaries; Language Matters (online). Oxford University Press
  • Esomba, P. S. N. (2013). Moving Cameras and Living Movies.
  • Hall, S. (2005). Encoding/decoding. In Centre for Contemporary Cultural Studies (Eds.): Culture, Media, Language: Working Papers in Cultural Studies, 1972-79, London Hutchinson, 117-27.
  • Jacobs, C. P. (n.d). Film Theory and Approaches to Criticism,or, What did that movie mean?. Also available at: http://www.und.edu/instruct/cjacobs/FilmTheory&Analysis.htm
  • Krämer, P. (2002). The Best Disney Film Never Made: Children’s Films and the Family Audience in American Cinema since the 1960s’, in Genre and Contemporary Hollywood, ed. Steve Neale. London: British Film Institute, pp. 185-200.
  • Laughey, D. (2010). Media Studies: Theories and Approaches. Harpenden: Oldcastle Books.
  • Morley, D. (2005). Texts, readers, subjects. In Centre for Contemporary Cultural Studies (Eds.): Culture, Media, Language: Working Papers in Cultural Studies, 1972- 79, London Hutchinson, 154-65.
  • Nichols, B. (1976). Movies and methods: An anthology. Berkeley: University of California Press.
  • Williams, R. (1985). Keywords: A vocabulary of culture and society. Oxford University Press.
  • Rushton, R., & Bettinson, G. (2010). Apparatus theory: Jean-Louis Baudry and Christian Metz. In What is film theory?: An introduction to contemporary debates. (e-book, pp. 34-52) Maidenhead, Berkshire: Open University Press. Retrieved from www.bookzz.org
  • Sareah, F. (Jul 26, 2015). Interesting Statistics for thr Top 10 Social Media Sites. Retrieved from: http://smallbiztrends.com/2015/07/social-media-sites-statistics.html
  • Sire, J. W. (2000). Habits of the mind: intellectual life as a Christian calling. InterVarsity Press.