The Aesthetic Impression Given By Web-Based Learning Systems: The Influence of Cognitive Style

Pei Shan Teng 1 *, Dengchuan Cai 1
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1 National Yunlin University of Science and Technology, Taiwan
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 3, Issue January 2013 - Special Issue, pp. 60-77. https://doi.org/10.30935/ojcmt/5710
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ABSTRACT

Drawing on theories of cognitive psychology, I have developed a research model to explain the relationship between the visual factors and the aesthetic impression of a web page according to users’ emotional responses. A series of investigations of a web-based learning system were explored in order to further understand the aesthetic impression created by different cognitive styles. The results indicated that: 1) 15 adjective pairs were classified two major visual factors, order and complexity, through semantic difference method and factor analysis; 2) a perceptual map of web-based learning systems was drawn up according to the two dimensions of complexity vs. simple, and order vs. confused; 3) the intermediate students showed higher emotional responses than holistic and analytic students especially in regard to the order factor when viewing a webpage.
Keywords: cognitive style, visual complexity and visual order, Web-Based learning system

CITATION

Teng, P. S., & Cai, D. (2013). The Aesthetic Impression Given By Web-Based Learning Systems: The Influence of Cognitive Style. Online Journal of Communication and Media Technologies, 3(January 2013 - Special Issue), 60-77. https://doi.org/10.30935/ojcmt/5710

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