The Aesthetic Impression Given By Web-Based Learning Systems: The Influence of Cognitive Style

Pei Shan Teng 1 *, Dengchuan Cai 1
More Detail
1 National Yunlin University of Science and Technology, Taiwan
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 3, Issue January 2013 - Special Issue, pp. 60-77. https://doi.org/10.30935/ojcmt/5710
OPEN ACCESS   1324 Views   758 Downloads   Published online: 01 Jan 2013
Download Full Text (PDF)

ABSTRACT

Drawing on theories of cognitive psychology, I have developed a research model to explain the relationship between the visual factors and the aesthetic impression of a web page according to users’ emotional responses. A series of investigations of a web-based learning system were explored in order to further understand the aesthetic impression created by different cognitive styles. The results indicated that: 1) 15 adjective pairs were classified two major visual factors, order and complexity, through semantic difference method and factor analysis; 2) a perceptual map of web-based learning systems was drawn up according to the two dimensions of complexity vs. simple, and order vs. confused; 3) the intermediate students showed higher emotional responses than holistic and analytic students especially in regard to the order factor when viewing a webpage.
Keywords: cognitive style, visual complexity and visual order, Web-Based learning system

CITATION

Teng, P. S., & Cai, D. (2013). The Aesthetic Impression Given By Web-Based Learning Systems: The Influence of Cognitive Style. Online Journal of Communication and Media Technologies, 3(January 2013 - Special Issue), 60-77. https://doi.org/10.30935/ojcmt/5710

REFERENCES

  • Arnheim R. (1966). Order and Complexity in Landscape Design. In R. Arnheim (ed.), Toward a Psychology of Art (pp. 123-125). Berkeley, CA: University of California Press.
  • Bucy E. P. (2000). Emotional and Evaluative Consequences of Inappropriate Leader Displays. Communication Research, 27(2), 194-226.
  • Chuanga M. C, & Ma, YC. (2001). Expressing the expected product images in product design of micro-electronic products. International Journal of Industrial Ergonomics, 27, 233-245.
  • Cockton G. (2002). From doing to being: bring emotion into interaction, Interacting with Computers, 14, 89-92.
  • Deng L., & Poole M. S. (2010). Affect in web interfaces: a study of the Impacts of Web Page Visual Complexity and Order, MIS Quarterly, 34 (4), 711-730.
  • Dillon A. (2001). Beyond Usability: Process, Outcome and Affect in Human–Computer Interactions, Canadian Journal of Library and Information Science, 26(4), 57-69.
  • Green P. E., Carmone F.J., & Smith, S.M. (1989). Multidimentional Scaling-Concepts and Applications. Boston: Allyn & Bacon.
  • Jindo T., Hirasago K., & Nagamachi M. (1995). Development of a design support system for office chairs using 3-D graphics, International Journal of Industrial Ergonomics, 15(1), 49-62.
  • Lavie T., & Tractinsky N. (2004). Assessing dimensions of perceived visual aesthetics of web sites. International Journal of Human-.omputer Studies, 60(3). 269-298.
  • Lee S., & Nagamachi M. (1996). Kansei Human Engineering. Seoul: Yangyonggak.
  • Nisbett R. E. (2003). The geography of thought: How Asians and Westerners think differently - and why. New York: Free Press.
  • Norman, D. A. (2002). Emotion and Design: Attractive Things Work Better, Interactions Magazine, 9(4). 36-42.
  • Norman D. A. (2003). Emotional Design: Why We Love (Or Hate) Everyday Things. New York: Basic Books.
  • Osgood C. E., Suci G. J., & Tannenbaum P.H. (1957). The Measurement of Meaning., Chicago: University of Illinois Press.
  • Park S. (2004). Critical factors for the aesthetic fidelity of web pages: empirical studies with professional web designers and users, Interacting with Computers, 16(2). 351-376.
  • Riding R. J., & Cheema I. (1991). Cognitive Styles: an Overview and Integration, Educational Psychology, 11, 193-215.
  • Riding R. J., & Rayner G. (1998). Cognitive Styles and Learning Strategies. London: David Fulton Publishers.
  • Schenkman B. N., & Jönsson F. U. (2000). Aesthetics and preferences of web pages, Behaviour & Information Technology, 19(5). 367-377.
  • Thompson, W. F., & Robitaille B. (1992). Can composers express emotions through music?, Empirical Studies of the Arts, 10(1), 79–89.
  • Tsai T. W., Chang, T. C., Chuang M. C., & Wang, D. M. (2008). Exploration in emotion and visual information uncertainty of websites in culture relations, International Journal of Design, 2(2), 55-66.