Turning Social Capital into Real Capital

Joseph A. Rosendale 1 *
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1 Indiana University of Pennsylvania, USA
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 6, Issue 2, pp. 152-157. https://doi.org/10.29333/ojcmt/2552
OPEN ACCESS   1687 Views   1470 Downloads   Published online: 26 Apr 2016
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ABSTRACT

This interpretive research study analyzes organizations’ ability to increase capital and financial gains through the integration of social communications among workers and other stakeholders. Using Vygotsky’s social capital theory as a framework, it is recommended that businesses focus on building more systemic and systematic interpersonal, online, and social relationships as a valid means for competitive advantage and increased profitability.
Keywords: Social capital, business capital, social learning theory, online interaction

CITATION

Rosendale, J. A. (2016). Turning Social Capital into Real Capital. Online Journal of Communication and Media Technologies, 6(2), 152-157. https://doi.org/10.29333/ojcmt/2552

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