What Matters For Assuring Radio Program Quality

Chia-Kun Lee 1 *
More Detail
1 I-Shou University, Taiwan
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 5, Issue December 2015 - Special Issue, pp. 201-212. https://doi.org/10.30935/ojcmt/5683
OPEN ACCESS   1484 Views   1316 Downloads   Published online: 01 Dec 2015
Download Full Text (PDF)

ABSTRACT

Radio broadcasting is one of the most widespread electronic mass media. The competition among incumbent radio stations grows drastically due to the market change and environmental evolution. Managing program quality becomes a critical issue to a radio station to sharpen its competitive advantages. Quality management of radio programs is intertwined with complicated factors. In order to identify the primary factors affecting radio program quality as well as explore the impact level these factors bring, this study adopts modified Delphi method, which is based on total quality management theory to develop the questionnaire. According to the outcomes of the pilot test, the factors can be categorized into four dimensions: operation, coordination, structure and improvement. The coordination dimension comprises four sub-dimensions while the rest respectively comprise two sub-dimensions. Each sub-dimension includes six to nineteen indicators for measuring radio program quality. In total, there are 71 indicators. The quantitative data of the pilot test, which mean 5.0, mode 5.0, standard deviation 0 and quartile deviation 0, indicates that the questionnaire just suits this study based on three pilot experts’ input. However, four indicators should be phraseological modified according to the qualitative responses of the pilot experts.

CITATION

Lee, C.-K. (2015). What Matters For Assuring Radio Program Quality. Online Journal of Communication and Media Technologies, 5(December 2015 - Special Issue), 201-212. https://doi.org/10.30935/ojcmt/5683

REFERENCES

  • Albarran, A. (1997). Management of electronic media. Wadsworth.
  • Crosby, P. B. (1979). Quality is free: The art of making quality certain. New York: New American Library.
  • Dean, J. W., & Bowen, D. E. (1994). Management theory and total quality: improving research and practice through theory development. Academy of management review, 19(3), 392-418.
  • Deming, W. E. (1986). Out of the crisis. Cambridge: Massachusetts Institute of Technology Press.
  • Delbecq, A. L., Van de Ven, A. H. & Gustafson, D. H. (1975), Group Techniques for Program Planning: A Guide to Nominal Group and Delphi Processes. Chicago: Scott, Foresman and Company.
  • Garvin, D. A. (1984). What does product quality really mean? Sloan management review, 26(1).
  • Hoeg, W., & Lauterbach, T. (Eds.). (2004). Digital audio broadcasting: principles and applications of digital radio. John Wiley & Sons.
  • Hsu, C. C., & Sandford, B. A. (2007). The Delphi technique: making sense of consensus. Practical assessment, research & evaluation, 12(10), 1-8.
  • Juran, J. A. M. (1989). Juran on leadership for quality. New York: Free Press.
  • Keeney, S., Hasson, F., & McKenna, H. (2006). Consulting the oracle: ten lessons from using the Delphi technique in nursing research. Journal of advanced nursing, 53(2), 205-212.
  • Keith, M. C. (1987). Radio programming: consultancy and formatics.
  • Leblebici, H., Salancik, G. R., Copay, A., & King, T. (1991). Institutional change and the transformation of interorganizational fields: An organizational history of the US radio broadcasting industry. Administrative science quarterly, 333-363.
  • Sallis, E. (1993). Total quality management in education. London: Kogan Page.
  • Scarcella, J. A., Stewart, B. R., & Custer, R. L. (1999). The Modified Delphi Technique - A Rotational Modification. Journal of Vocational and Technical Education, 15(2). Retrieved from: http://scholar.lib.vt.edu/ejournals/JVTE/v15n2/custer
  • Skulmoski, G., Hartman, F., & Krahn, J. (2007). The Delphi method for graduate research. Journal of Information Technology Education: Research, 6(1), 1-21.
  • Wang, X., Gao, Z., & Guo, H. (2012). Delphi method for estimating uncertainty distributions. Information: An International Interdisciplinary Journal, 15(2), 449-460.
  • Uhl, N. P. (1990). Evaluation model and approaches- Delphi technique. In Walberg, H. J., & Haertal, G. D., The international encyclopedia of educational evaluation. Oxford, Pergamon.
  • Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1988). Communication and control processes in the delivery of service quality. The Journal of Marketing, 35-48.