Work Orientation in Korean CEO’s On-line Greetings

The main aim of the study is to explicate prior orientation to work and priorities in what Korean companies wants from their work. CEO’s on-line greeting texts in big three Korean companies (Hyundai Motors; LG Corp.; Samsung Electronics) are chosen as major data of the study. Eccles and Nohria’s (1992) Strategic Triadic is used as a framework for data analysis. This study exemplifies that communication orientation to stakeholders is different across companies (i.e. Hyundai’s globalization; LG’s customer value; Samsung’s excellence). Furthermore, this finding shows that actual code of conduct emphasized by the CEOs is not going well with official corporate values.