Keyword: multiple interpretation strategic ambiguity

Search Results (1)
Research Article
Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
Chimeziem E. Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir
Online Journal of Communication and Media Technologies, Volume 12, Issue 1, January 2022, e202204
DOI: https://doi.org/10.30935/ojcmt/11432
Download PDF