Keyword: university branding

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Research Article
Employing social media in building academic brands of the UAE’s universities: A comparative analysis
Shujun Jiang, Khalaf Tahat, Ahmed El Gody, Ahmed Al Mansoori
Online Journal of Communication and Media Technologies, Volume 15, Issue 1, January 2025, e202505
DOI: https://doi.org/10.30935/ojcmt/15872
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