Keyword: Attitude

Search Results (12)
Research Article
Online purchases among consumers during the COVID-19 pandemic in Malaysia
Arumugam Raman, Kai Hu
Online Journal of Communication and Media Technologies, Volume 14, Issue 2, April 2024, e202414
DOI: https://doi.org/10.30935/ojcmt/14252
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Research Article
Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude
Farhina Hameed, Ishtiaq Ahmed Malik, Noor Ul Hadi, Muhammad Ali Raza
Online Journal of Communication and Media Technologies, Volume 13, Issue 2, April 2023, e202309
DOI: https://doi.org/10.30935/ojcmt/12876
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Research Article
Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
Noor Ul Hadi, Nadia Aslam
Online Journal of Communication and Media Technologies, Volume 13, Issue 1, January 2023, e202302
DOI: https://doi.org/10.30935/ojcmt/12784
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Research Article
Specificities Introduced by Mobile Phones in the Relationship Between Children and Commercial Content
Beatriz Feijoo, Charo Sádaba
Online Journal of Communication and Media Technologies, Volume 12, Issue 4, October 2022, e202227
DOI: https://doi.org/10.30935/ojcmt/12338
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Research Article
Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender
Madeeha Irshad, Muhammad Shakil Ahmad
Online Journal of Communication and Media Technologies, Volume 9, Issue 4, October 2019, e201920
DOI: https://doi.org/10.29333/ojcmt/5865
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Research Article
Religion Wise Differences in Female's Attitude towards Role Portrayal of Women in Tv Advertisements
Mohd. Tariqa, Mohd. Afaq Khan, Vandana Singh, Priya Singh
Online Journal of Communication and Media Technologies, Volume 8, Issue 1, January 2018, 112-129
DOI: https://doi.org/10.29333/ojcmt/2366
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Research Article
Advertising Avoidance: A Consumer Socialization Perspective
Federico de Gregorio, Jong-Hyuok Jung, Yongjung Sung
Online Journal of Communication and Media Technologies, Volume 7, Issue 3, July 2017, 1-26
DOI: https://doi.org/10.29333/ojcmt/2597
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Research Article
Educational Use of Mobile Phones by Undergraduate Students: An Indian Perspective
Ishita Halder, Santoshi Halder, Abhijit Guha
Online Journal of Communication and Media Technologies, Volume 5, Issue 4, October 2015, 64-76
DOI: https://doi.org/10.29333/ojcmt/2526
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Research Article
Attitudes of Media and Political Sciences Students Towards the Way Palestinian Television Addresses the political Division: A Field Study
Ayat Abu Al Own, Mohammad Al Qudah
Online Journal of Communication and Media Technologies, Volume 4, Issue 3, July 2014, 21-46
DOI: https://doi.org/10.29333/ojcmt/2474
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Research Article
Updated Statuses: Understanding Facebook Use through Explicit and Implicit Measures of Attitudes and Motivations
Heather Shoenberger, Edson Tandoc Jr.
Online Journal of Communication and Media Technologies, Volume 4, Issue 1, January 2014, 217-244
DOI: https://doi.org/10.29333/ojcmt/2462
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Research Article
Influencing Policy Decisions: Impact of Legislator Attitudes and Demographics on Public Relations Practice
Judith M. White
Online Journal of Communication and Media Technologies, Volume 4, Issue 1, January 2014, 50-82
DOI: https://doi.org/10.29333/ojcmt/2455
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Research Article
Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
Eunseon Kwon, Jong-Hyuok Jung
Online Journal of Communication and Media Technologies, Volume 3, Issue 4, October 2013, 88-106
DOI: https://doi.org/10.29333/ojcmt/2448
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