Volume 4, Issue 4, October 2014

Cover / Contents / Index File
Cover and Contents File
Research Article
Bestsellers beyond Bestsellers: The Success of a Good Story
Michael Wright Johnson
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 1-13
DOI: https://doi.org/10.29333/ojcmt/2483
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Research Article
Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook
Bettina Lis, Jonathan Schulz
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 14-33
DOI: https://doi.org/10.29333/ojcmt/2484
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Research Article
Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige
Kati Förster
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 34-57
DOI: https://doi.org/10.29333/ojcmt/2485
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Research Article
From Analog to Digital Radio Management: The New Radio and New Media
Mihalis Kuyucu
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 58-75
DOI: https://doi.org/10.29333/ojcmt/2486
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Research Article
Innovations in Placing Advertisements on Television: An Analysis of News Channels in India
Shilpi Jha
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 76-85
DOI: https://doi.org/10.29333/ojcmt/2487
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Research Article
Media Coverage of Child Abuse and Child Protection in Ethiopia
Tseganesh Mulugeta
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 86-99
DOI: https://doi.org/10.29333/ojcmt/2488
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Research Article
Online Public Opinion: Transforming Agenda Setting and Shaping the Public Sphere in China
Saifuddin Ahmed, Lang Jia
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 100-118
DOI: https://doi.org/10.29333/ojcmt/2489
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Research Article
Organ Donation Posters: Developing Persuasive Messages
Yu-Hung Chien
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 119-135
DOI: https://doi.org/10.29333/ojcmt/2490
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Research Article
Transformation of Identities in the Mediated Landscape of the Network Society
Ali Simsek, Eylem Simsek
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 136-153
DOI: https://doi.org/10.29333/ojcmt/2491
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