Keyword: marketing

Search Results (15)
Research Article
Social proof is ineffective at spurring costly pro-environmental household investments
Philipp T. Schneider, Vincent Buskens, Arnout van de Rijt
Online Journal of Communication and Media Technologies, Volume 13, Issue 4, October 2023, e202351
DOI: https://doi.org/10.30935/ojcmt/13655
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Research Article
Emotional brand communication on social media to foster financial well-being
Charmaine du Plessis
Online Journal of Communication and Media Technologies, Volume 13, Issue 4, October 2023, e202342
DOI: https://doi.org/10.30935/ojcmt/13452
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Research Article
Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
Noor Ul Hadi, Nadia Aslam
Online Journal of Communication and Media Technologies, Volume 13, Issue 1, January 2023, e202302
DOI: https://doi.org/10.30935/ojcmt/12784
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Research Article
Googling for Schools: Do K-12 School Districts Purchase Adwords to Drive Website Traffic?
Joshua Childs, Zach Taylor
Online Journal of Communication and Media Technologies, Volume 12, Issue 3, July 2022, e202215
DOI: https://doi.org/10.30935/ojcmt/12020
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Research Article
Impact of Social Media Marketing on Brand Love: Promoting Loyalty in the Restaurant Landscape of Pakistan
Mohammad Danial Ibrahim Sikandar, Qazi Mohammed Ahmed
Online Journal of Communication and Media Technologies, Volume 9, Issue 4, October 2019, e201927
DOI: https://doi.org/10.29333/ojcmt/5953
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Research Article
Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender
Madeeha Irshad, Muhammad Shakil Ahmad
Online Journal of Communication and Media Technologies, Volume 9, Issue 4, October 2019, e201920
DOI: https://doi.org/10.29333/ojcmt/5865
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Research Article
Is Selfie Moving Towards Popular Culture? - Application of Selfie Phenomenon and Extension of Digital Self in Television Ads
Falguni Vasavada Oza, Khyati Jagani
Online Journal of Communication and Media Technologies, Volume 7, Issue 4, October 2017, 118-131
DOI: https://doi.org/10.29333/ojcmt/2613
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Research Article
Insta-Shopping of Turkish Fashion
Umut Ayman, Anıl Kemal Kaya
Online Journal of Communication and Media Technologies, Volume 6, Issue December 2016 - Special Issue, 2016, 86-97
DOI: https://doi.org/10.30935/ojcmt/5643
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Research Article
Generation Z's Motivations for Following Brands on Facebook Brand Fan Pages: A Focus Group Study
Gülçin İpek Emeksiz
Online Journal of Communication and Media Technologies, Volume 6, Issue December 2016 - Special Issue, 2016, 47-68
DOI: https://doi.org/10.30935/ojcmt/5641
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Research Article
Green Marketing and the Green Product Buying Behaviors of Consumers: An Application in Ataturk University
M. Serdar Ercis, Arzu Kalafat Cat
Online Journal of Communication and Media Technologies, Volume 6, Issue 2, April 2016, 59-73
DOI: https://doi.org/10.29333/ojcmt/2547
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Research Article
Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign
Caglar Genc
Online Journal of Communication and Media Technologies, Volume 6, Issue 2, April 2016, 20-37
DOI: https://doi.org/10.29333/ojcmt/2545
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Research Article
Social Media Advertising/Marketing: A Study of Awareness, Attitude and Responsiveness by Nigerian Youths
Nkiru Esther Otugo, Chikezie Emmanuel Uzuegbunam, Chinedu Okey Obikeze
Online Journal of Communication and Media Technologies, Volume 5, Issue December 2015 - Special Issue, 2015, 117-140
DOI: https://doi.org/10.30935/ojcmt/5679
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Research Article
Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook
Bettina Lis, Jonathan Schulz
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 14-33
DOI: https://doi.org/10.29333/ojcmt/2484
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Research Article
Bestsellers beyond Bestsellers: The Success of a Good Story
Michael Wright Johnson
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 1-13
DOI: https://doi.org/10.29333/ojcmt/2483
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Research Article
Factors Affecting Customer Attachment in the Marketing Communication and its Implementation on Tourism Sector
Mehmet Serdar Ercis
Online Journal of Communication and Media Technologies, Volume 1, Issue 3, July 2011, 83-95
DOI: https://doi.org/10.30935/ojcmt/2340
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